The Ducati Caffe Exudes Italian Sophistication
Marissa Brassfield — January 11, 2009 — Lifestyle
References: ducaticafferoma & notcot.org
Anyone who's ever appreciated a Ducati motorcycle understands the beauty of fine Italian craftsmanship. That's the idea Ducati took when creating its concept restaurant and lounge, Ducati Caffe. Superlative food and wine, atmosphere and luxurious design make a visit to the Ducati Caffe every bit as rewarding as a ride on one of its eponymous motorcycles.
Implications - Luxury car brands often create owner-only experiences to infuse an air of exclusivity and luxury that goes beyond the vehicle, but themed restaurants let non-owners get a glimpse of what this lifestyle would feel like. Branded venues replete with the best in design and food reinforce the company's public perception and make vehicle ownership even more desirable.
Implications - Luxury car brands often create owner-only experiences to infuse an air of exclusivity and luxury that goes beyond the vehicle, but themed restaurants let non-owners get a glimpse of what this lifestyle would feel like. Branded venues replete with the best in design and food reinforce the company's public perception and make vehicle ownership even more desirable.
Trend Themes
1. Branded Restaurants - Luxury brands are creating themed restaurants to enhance the customer experience and reinforce their public perception.
2. Luxury Dining Experiences - Themed restaurants offer non-owners a glimpse of the luxury lifestyle and create an atmosphere of exclusivity and opulence.
3. Beauty-inspired Hospitality - Luxury car and motorcycle brands are using the beauty of fine craftsmanship to inspire their food, wine, and design and create a sensory experience for customers.
Industry Implications
1. Luxury Automotive - Luxury car and motorcycle brands are expanding into hospitality to strengthen their brand image and create new revenue streams through themed restaurants.
2. Gastronomy - Themed restaurants are creating an innovative intersection between high-end gastronomy and luxury automotive experiences.
3. Hospitality and Tourism - Themed restaurants are becoming destinations for luxury travelers seeking exclusive and immersive experiences in a specific brand's lifestyle.
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