Balayage Exceptionnel Formulas Help to Enhance Color Retention
Laura McQuarrie — September 8, 2022 — Fashion
References: melaandkera & newbeauty
Balayage Exceptionnel is a line of hair care products specifically for balayaged hair. Formulated with hydrating green caviar, ricinius plant and quinoa, the hair care products excel at enhancing color to help keep color-treated hair looking fresh and lasting for longer. In the Balayage Exceptionnel range, there are everyday essentials like shampoo and conditioner, plus styling solutions.
Mela & Kera is a new brand that gets its name from melanin, the pigment in the hair, and keratin, the protein that helps build the hair. With its products, veteran hairstylist and colorist Jason Lee says that his new brand is introducing a new generation in luxury hair care. As Lee described to NewBeauty, "We’re clean, sustainable and EU compliant, which is such a strict regulation in terms of what is allowed in products, and we’re made for all hair textures."
Mela & Kera is a new brand that gets its name from melanin, the pigment in the hair, and keratin, the protein that helps build the hair. With its products, veteran hairstylist and colorist Jason Lee says that his new brand is introducing a new generation in luxury hair care. As Lee described to NewBeauty, "We’re clean, sustainable and EU compliant, which is such a strict regulation in terms of what is allowed in products, and we’re made for all hair textures."
Trend Themes
1. Balayage Hair Care - The increasing demand for hair care products specifically for balayaged hair presents an opportunity for developing more specialized and targeted product lines.
2. Clean and Sustainable Hair Care - The emergence of Mela & Kera signifies a rising trend in clean and sustainable hair care products that meet strict regulatory standards, creating an opportunity for brands to develop high-quality eco-conscious hair care products.
3. Color-enhancing Hair Care - The Balayage Exceptionnel product line highlights the consumer demand for color-enhancing hair care products that help maintain color-treated hair, offering opportunities for development in specialized hair care lines.
Industry Implications
1. Hair Care - The hair care industry has an opportunity to capitalize on the growing demand for specialized, eco-conscious, and color-enhancing hair care products.
2. Beauty - The beauty industry can benefit from the development of clean and sustainable hair care products that meet strict regulatory standards and cater to all hair textures.
3. Cosmetics - Cosmetics industry players could consider developing specialized hair care products that offer color-enhancement, catering to the growing demand from color-treated hair consumers.
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