Saints & Sinners' Superfresh Divine Dry Shampoo Excludes Many Ingredients
Laura McQuarrie — August 18, 2021 — Fashion
References: realsaintsandsinners & prnewswire
The Superfresh Divine Dry Shampoo is the newest creation from Saints & Sinners Haircare and it is full of ingredients to absorb excess oils and protect color, all without leaving residue behind. Equally important to the formula is the long list of ingredients that has been excluded, such as talc, gluten, parabens, phthalates, SES & SLES sulfates, iron oxides, mineral oil, synthetic colors, petrolatum, nut ingredients and palm oil. The vegan and cruelty-free dry shampoo makes the most of ingredients like rice protein for its volumizing properties, as well as Vitamin E.
True to its name, the Superfresh Divine Dry Shampoo by Saints & Sinners Haircare shares a luxuriously aromatic experience with top notes of citrus fruits that play well with with green jasmine, watermelon, white amber and warm cedarwood.
True to its name, the Superfresh Divine Dry Shampoo by Saints & Sinners Haircare shares a luxuriously aromatic experience with top notes of citrus fruits that play well with with green jasmine, watermelon, white amber and warm cedarwood.
Trend Themes
1. Clean Beauty - An emergence of natural and safe product offerings with none of the harsh chemicals is expected to disrupt the beauty industry.
2. Eco-friendly Products - Sustainability is becoming a key preference among consumers, thus driving the hair care industry towards eco-friendly products.
3. Vegan Beauty - The rise of veganism and cruelty-free beauty products is poised to disrupt the cosmetics and personal care industry.
Industry Implications
1. Beauty and Personal Care - With consumer preference towards natural ingredients and safety, the beauty industry can capitalize on this emerging trend by developing more clean and eco-friendly hair care products.
2. Health and Wellness - The rise of natural, plant-based ingredients in hair care aligns with the growing trend of wellness, which creates a huge opportunity for the health and wellness industry to cater towards this demographic.
3. Retail - The increasing consumer preference towards buying eco-friendly and vegan products opens up innovative opportunities for the retail industry to expand their offerings and align with the sustainable movement.
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