Cleo+Coco's Deodorants are Clean and Aluminum-Free
Laura McQuarrie — November 2, 2021 — Eco
References: cleoandcoco & prnewswire
As a clean personal care brand, Cleo+Coco sees that consumer awareness and demand for clean products is only continuing to grow and that people are looking for more than just aluminum-free deodorants. As Suzannah Raff, Founder and CEO, says "There are many new aluminum-free deodorants out there but they don't have the same clean ingredient deck as Cleo+Coco, they don't eliminate the annoying armpit detox downtime and they don't look nearly as nice on your shelf."
The brand's own clean, uncompromising and sophisticated deodorants share mood-boosting aromas and sustainable experiences. Some of the award-winning options available from the brand include the Charcoal Deodorant with a synthetic-free lavender vanilla, grapefruit bergamot or basil mint scent. These natural deodorants work in harmony with the body's chemistry to neutralize odor and detoxify impurities.
The brand's own clean, uncompromising and sophisticated deodorants share mood-boosting aromas and sustainable experiences. Some of the award-winning options available from the brand include the Charcoal Deodorant with a synthetic-free lavender vanilla, grapefruit bergamot or basil mint scent. These natural deodorants work in harmony with the body's chemistry to neutralize odor and detoxify impurities.
Trend Themes
1. Clean Deodorants - Consumer demand for clean personal care products presents opportunities for brands like Cleo+Coco to innovate and differentiate themselves with unique and sustainable ingredients and experiences.
2. Botanical Scents - Incorporating natural and sustainable botanical scents like lavender vanilla, grapefruit bergamot or basil mint in deodorant products caters to consumers seeking mood-boosting and holistic experiences.
3. Aluminum-free - As more consumers become aware of the potential health risks of aluminum in personal care products, there is an opportunity to innovate with aluminum-free deodorants that are also clean and effective.
Industry Implications
1. Personal Care - Clean, sustainable and aluminum-free deodorants could disrupt the personal care industry and appeal to consumers seeking healthier and more eco-friendly alternatives.
2. Aromatherapy - Incorporating botanical scents in deodorants could create opportunities for brands to expand into the aromatherapy industry and cater to consumers seeking holistic and mood-boosting experiences.
3. Natural Products - The rise in demand for clean and sustainable personal care products presents an opportunity to innovate and disrupt the natural products industry with unique and effective solutions like Cleo+Coco's charcoal deodorants.
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