LUCIDO's Medicated Deodorant Wash is a Soft Solution to Body Odors
Colin Smith — June 9, 2023 — Fashion
References: amazon.sg
The 'LUCIDO Medicated Deodorant Body Wash' is a fragrance-free body wash that cleanses, deodorises, and cares for the skin. It contains green tea extract that helps to eliminate various types of body odour, such as middle-fat odor, sweat odor, and aging odor. It also moisturizes the skin with hyaluronic acid and collagen. It is available in pump and refill packages, and it is classified as a quasi-drug in Japan.
LUCIDO Medicated Deodorant Body Wash targets a market of consumers who are concerned about body odor and want a gentle and effective solution, as this medicated body wash acts as a 24-hour deodorizer as well. It appeals to both men and women who value hygiene and comfort. It competes with other Japanese body wash brands that offer similar benefits, such as Shiseido Sea Breeze and Kao Biore. It also faces competition from local and international brands that have a strong presence in the Singaporean market, such as Dove, Nivea, and Lux. To succeed in this market, LUCIDO needs to differentiate itself by highlighting its unique features and benefits, such as its medicated formula, its green tea extract, and its moisturizing ingredients.
Image Credit: LUCIDO
LUCIDO Medicated Deodorant Body Wash targets a market of consumers who are concerned about body odor and want a gentle and effective solution, as this medicated body wash acts as a 24-hour deodorizer as well. It appeals to both men and women who value hygiene and comfort. It competes with other Japanese body wash brands that offer similar benefits, such as Shiseido Sea Breeze and Kao Biore. It also faces competition from local and international brands that have a strong presence in the Singaporean market, such as Dove, Nivea, and Lux. To succeed in this market, LUCIDO needs to differentiate itself by highlighting its unique features and benefits, such as its medicated formula, its green tea extract, and its moisturizing ingredients.
Image Credit: LUCIDO
Trend Themes
1. Medicated Body Wash - There is an opportunity for companies to develop increasingly specialized and medicated body washes for consumers seeking effective and gentle solutions to body odor.
2. Fragrance-free Products - The popularity of fragrance-free personal care products, such as body washes, is rising as consumer awareness of the potential health risks associated with synthetic fragrances grows.
3. 24-hour Deodorizing Products - There is a growing demand for long-lasting and effective deodorizing products that can offer lasting protection against body odor throughout the day.
Industry Implications
1. Personal Care Industry - The personal care industry can focus on developing specialized and medicated body washes that cater to the growing demands of consumers seeking effective and gentle solutions to body odor.
2. Natural Products Industry - The natural products industry can capitalize on the rising consumer demand for fragrance-free personal care products that are made with natural ingredients.
3. E-commerce Industry - E-commerce platforms can provide consumers with access to a wide range of 24-hour deodorizing products from both established and emerging brands around the world.
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