Curie's All-Over Deodorants Refresh Without Baking Soda or Irritation
Laura McQuarrie — September 27, 2022 — Fashion
After Curie customers fell in love with the brand's Clean Deodorant Stick, the clean body care brand decided to launch a Full Body Deodorant Spray. Curie CEO Sarah Moret told Allure, "Since we sweat in other places besides our pits, [the Full Body version] just made sense. Most of our customers give themselves a few spritzes across their chest and upper body when they need a quick refresh post-workout, -plane ride, or on a hot summer day."
These full-body non-aerosol sprays are ready to provide refreshment on demand with alluring scents like White Tea, Orange Neroli and Grapefruit Cassis. Sage oil, witch hazel and probiotics are some of the key ingredients in the full-body deodorizers, which are proudly made without aluminum, parabens or phthalates.
These full-body non-aerosol sprays are ready to provide refreshment on demand with alluring scents like White Tea, Orange Neroli and Grapefruit Cassis. Sage oil, witch hazel and probiotics are some of the key ingredients in the full-body deodorizers, which are proudly made without aluminum, parabens or phthalates.
Trend Themes
1. Full-body Deodorants - The rise of full-body deodorants presents a disruptive innovation opportunity for clean personal care brands to expand their product lines and cater to new consumer needs.
2. Non-aerosol Sprays - As consumers become more environmentally conscious, the trend towards non-aerosol sprays offers a disruptive innovation opportunity for personal care brands to reduce their carbon footprint and cater to eco-friendly consumers.
3. Probiotic-infused Products - Probiotics are gaining popularity in personal care as a natural solution to odor and skin issues, presenting a disruptive innovation opportunity for brands to incorporate probiotics into their products and appeal to health-conscious consumers.
Industry Implications
1. Personal Care - The rise of full-body deodorants and non-aerosol sprays presents a disruptive innovation opportunity for personal care brands to cater to new consumer needs while reducing their environmental impact.
2. Clean Beauty - Clean beauty brands can capitalize on the trend towards non-toxic, natural ingredients in personal care by creating probiotic-infused full-body deodorants to provide a healthier, more sustainable alternative to traditional deodorants.
3. Eco-friendly Products - The trend towards non-aerosol sprays and sustainable ingredients in personal care presents a disruptive innovation opportunity for eco-friendly brands to appeal to environmentally conscious consumers while providing effective odor protection.
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