The Native x Baked by Melissa Shares Topical Products & Sweets
Laura McQuarrie — January 4, 2022 — Fashion
References: nativecos & prnewswire
The Native x Baked by Melissa collaboration is touted as the sweetest one to date from the better-for-you personal care company, especially since it shares both personal care products and mini cupcakes. The decadent collection helps people treat themselves in the shower and beyond.
The range includes scents inspired by the New York City brand's most popular cupcake flavors (Tie-Dye Vanilla, and Mint Cookie) as well as two all-new exclusives, Ginger Lemonade and Fresh Peach. These exclusive new cupcake flavors are now available while supplies last. The collab also introduces Native x Baked by Melissa Regular, Sensitive, and Plastic Free Deodorants, along with Body Wash, Shampoo and Conditioner. As a whole, the collaboration is a celebration of flavor and fragrance.
The range includes scents inspired by the New York City brand's most popular cupcake flavors (Tie-Dye Vanilla, and Mint Cookie) as well as two all-new exclusives, Ginger Lemonade and Fresh Peach. These exclusive new cupcake flavors are now available while supplies last. The collab also introduces Native x Baked by Melissa Regular, Sensitive, and Plastic Free Deodorants, along with Body Wash, Shampoo and Conditioner. As a whole, the collaboration is a celebration of flavor and fragrance.
Trend Themes
1. Indulgent Personal Care - Personal care companies can collaborate with food or beverage brands to offer indulgent products and create a unique experience for consumers.
2. Scented Personal Care - Personal care products with scents inspired by popular food or drink flavors are an innovative way to appeal to consumers.
3. Eco-friendly Personal Care - Collaborations can help personal care companies introduce eco-friendly products to their portfolio.
Industry Implications
1. Personal Care - Personal care companies can collaborate with food or beverage brands to offer indulgent products and create a unique experience for consumers.
2. Food and Beverage - Food and beverage companies can collaborate with personal care brands to introduce new flavors and fragrances to personal care products.
3. Eco-friendly Products - Personal care companies can collaborate with eco-friendly brands to introduce new sustainable products to their portfolio.
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