Retailers are making shopping more convenient for elderly demographics
Trend - As accessibility becomes a priority for more brands, some are offering initiatives that assist elderly shoppers in-store. In-store assistance, accessible environments and senior-specific shopping zones are all prioritizing convenience for elderly consumers.
Insight - The focus on accessibility in recent years has come with the brand realization that it opens opportunities to appeal to more demographics. For consumers, a "one size fits all" approach is no longer accepted from large retailers with money to invest. People are increasingly demanding that brands address barriers they face by prioritizing accessible design, affordability, and/or convenience.
Insight - The focus on accessibility in recent years has come with the brand realization that it opens opportunities to appeal to more demographics. For consumers, a "one size fits all" approach is no longer accepted from large retailers with money to invest. People are increasingly demanding that brands address barriers they face by prioritizing accessible design, affordability, and/or convenience.
Workshop Question - How could your brand better adapt to the needs of consumers who require accessible solutions?
Trend Themes
1. Elderly-friendly Retail - Retail brands are prioritizing elderly consumers' convenience by introducing initiatives such as in-store assistance, accessible environments, elderly customer-reserved retail zones, and elderly e-commerce education.
2. Senior-friendly Shopping Days - Retailers like Walgreens are offering senior-friendly shopping days to provide a safe, accessible, and supportive shopping experience for elderly shoppers.
3. Accessibility Trend - The trend towards prioritizing accessibility in recent years is opening up opportunities for retail brands to appeal to more demographics by addressing barriers they face through accessible design, affordability, and convenience.
Industry Implications
1. Retail Industry - Retail industry professionals can adapt to the eldercare market by innovating elderly-friendly products and services such as elderly customer-reserved zones, e-commerce education, and senior-friendly shopping days.
2. Healthcare Industry - Healthcare industry professionals can partner with retail brands with senior-friendly products and services to provide better care and support to elderly patients and customers.
3. Tech Industry - Tech industry professionals can develop products and services that are user-friendly for the elderly, especially as the integration of intelligent technology continues to grow in retail and e-commerce spaces.
5 Featured, 33 Examples:
45,380 Total Clicks
Date Range:
Sep 22 — May 23
Trending:
Warm
Consumer Insight Topics:
