The New Dove Body Wash Has 24-Hour Renewing MicroMoisture
Michael Hemsworth — February 5, 2023 — Fashion
References: dove & drugstorenews
The new new Dove Body Wash has been announced by the personal care brand as a reformulated take on its signature product to offer consumers a way to support the moisture level of their skin. The product boasts the brand's new 24-Hour Renewing MicroMoisture proprietary nanotechnology, which will help to nourish the skin and enhance the moisture barrier for 24-hours after use. Microdroplets of moisture are formulated to help boost the skin's moisture level and help with moisture retention like never before.
Vice President, Global Dove Skin Cleansing Marcela Melero spoke on the new Dove Body Wash saying, "We’re focused on understanding evolving skincare preferences and continuing to meet new needs through innovation. Change is beautiful, and we’re thrilled to be making one of the biggest evolutions of Dove Body Wash in nearly two decades.”
Vice President, Global Dove Skin Cleansing Marcela Melero spoke on the new Dove Body Wash saying, "We’re focused on understanding evolving skincare preferences and continuing to meet new needs through innovation. Change is beautiful, and we’re thrilled to be making one of the biggest evolutions of Dove Body Wash in nearly two decades.”
Trend Themes
1. Renewing Micromoisture Nanotechnology - Nanotechnology that renews moisture can be applied in other products such as facial creams and lip balms for a longer and more efficient moisturizing effect.
2. 24-hour Moisture Retention - The concept of long-lasting moisturization can be applied in new products such as body lotions, hand creams, and foot creams to cater to consumers who require long-lasting moisturization.
3. Evolving Skincare Preferences - As skin types and preferences continue to shift, skincare brands can introduce more innovative products and nanotechnologies that can adapt to these changes to continue to meet consumer needs.
Industry Implications
1. Personal Care - Other personal care brands can incorporate similar technology in their body washes and other products to cater to consumers who require long-lasting moisture retention.
2. Beauty - Beauty brands can introduce similar nanotechnology and moisture retention concepts in their product lines, such as makeup primers that provide long-lasting hydration.
3. Healthcare - Hospitals and healthcare facilities can incorporate nanotechnology and long-lasting moisturization concepts into their body washes and other personal care products to cater to patients with dry skin or prolonged medical conditions that require long-lasting hydration.
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