VitaGene Offers Health Conscious Consumers Custom Health Plans
Mishal Omar — April 13, 2018 — Lifestyle
References: vitagene
VitaGene is a business that anaylizes users’ DNA information and helps them curate specialized diet and exercise plans in order to best enhance their health.
The brand begins by informing users on their ethnicity and ancestry, and determines the risks users are at for various conditions. It is able to reveal to users their “ethnic story” coupled with an interactive map — giving them a clearer idea of what they might need to enhance their health. From here, it is able to offer users custom diet and exercise plans, along with what supplements they should take based on their DNA, weight loss goals, and personal lifestyle preferences.
VitaGene’s specialty focus is ideal for consumers looking to take their weight loss ambitions to the next level.
The brand begins by informing users on their ethnicity and ancestry, and determines the risks users are at for various conditions. It is able to reveal to users their “ethnic story” coupled with an interactive map — giving them a clearer idea of what they might need to enhance their health. From here, it is able to offer users custom diet and exercise plans, along with what supplements they should take based on their DNA, weight loss goals, and personal lifestyle preferences.
VitaGene’s specialty focus is ideal for consumers looking to take their weight loss ambitions to the next level.
Trend Themes
1. Custom Health Plans - As consumers become more health-conscious, offering personalized health plans based on DNA analysis presents a disruptive innovation opportunity.
2. Dna-based Diet Supplements - As the trend for personalized nutrition grows, creating supplements based on DNA analysis presents a disruptive innovation opportunity for the supplement industry.
3. Interactive Ethnicity Mapping - As consumers show increased interest in their ancestry and ethnicity, providing interactive mapping tools based on genetic testing presents a disruptive innovation opportunity for health-tech companies.
Industry Implications
1. Wellness - Wellness brands could benefit from incorporating DNA analysis into their product offerings, providing custom health plans for their customers.
2. Nutrition - Nutrition companies could explore the development of DNA-based supplements to offer personalized nutrition to their customers.
3. Health-tech - Health-tech companies could specialize in DNA analysis services and interactive mapping tools to provide customers with personalized insights into their health and ancestry.
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