Brightmind Was Created by a Meditation Teacher & Neuroscience Researcher
Laura McQuarrie — November 29, 2017 — Tech
References: itunes.apple & brightmind
With the rise in the mindfulness movement, many consumers are now turning to meditation apps as an extension of their self-care practices—while there are many that offer one-size-fits-all guided meditations, Brightmind is an app that sets itself apart by enabling consumers to customize their experience.
Although Brightmind is based upon a structured curriculum, there is plenty of flexibility within this framework so that users may tailor their meditation sessions to their personal goals. With Brightmind, users are able to get custom audio files on the theme of performing their best, reducing stress or communicating better. For the convenience of users, Brightmind offers both monthly and yearly subscriptions to its app.
Brightmind is an app from Shinzen Young, a neuroscience researcher who also served as the meditation and mindfulness teacher for Google's former Chief Happiness Officer Chade-Meng Tan.
Although Brightmind is based upon a structured curriculum, there is plenty of flexibility within this framework so that users may tailor their meditation sessions to their personal goals. With Brightmind, users are able to get custom audio files on the theme of performing their best, reducing stress or communicating better. For the convenience of users, Brightmind offers both monthly and yearly subscriptions to its app.
Brightmind is an app from Shinzen Young, a neuroscience researcher who also served as the meditation and mindfulness teacher for Google's former Chief Happiness Officer Chade-Meng Tan.
Trend Themes
1. Customized Meditation - Brightmind allows users to tailor their meditation sessions to their personal goals, presenting opportunities for personalized self-care experiences.
2. Flexible Mindfulness - Brightmind offers a structured curriculum with plenty of flexibility for users to customize their meditation experience, tapping into the rising demand for personalized mindfulness practices.
3. Subscription-based Meditation Apps - Brightmind's monthly and yearly subscription options for personalized meditation sessions reflect a growing trend of consumers willing to invest in customized mindfulness experiences.
Industry Implications
1. Mental Wellness - The customizable features in Brightmind and its focus on individual goals create disruptive innovation opportunities in the mental wellness industry, providing personalized solutions for achieving mindfulness.
2. Technology and Apps - Brightmind and similar meditation apps highlight the potential for disruptive innovation in the technology and app industry, catering to the growing demand for personalized and customizable digital mindfulness experiences.
3. Health and Wellness Subscriptions - Brightmind's subscription-based model offers new opportunities for disruptive innovation within the health and wellness industry, as consumers increasingly seek customized self-care solutions through ongoing subscriptions.
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