Upcycled eyewear satiates consumer demand for sustainable fashion choices
Implications - Moving beyond one-for-one campaigning, brands are taking a new approach by offering recycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy. Decreasing cost for manufacturers while still maintaining brand appeal, upcycled fashion offers the consumer a rich story behind an otherwise ordinary product, which in turn helps positively reinforce the purchase and creates a cult following that's traditionally unattainable by corporately manufactured styles.
Trend Themes
1. Upcycled Fashion - Offering upcycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy creates a cult following and positively reinforces the purchase.
2. Environmentally Conscious Materials - Using environmentally conscious materials like recycled skateboards, vinyl records and bamboo creates an eye-catching product that offers ideal support.
3. Sustainable Business Ethos - Consumers want an economical alternative, but would still like to have some of the familiarity of standard products. Eco Optics offers a contemporary style, an eco advantage, and a sustainable business ethos ready for the future.
Industry Implications
1. Fashion & Apparel - Upcycling old, forgotten or discarded materials into unique fashion statement pieces encourages eco-conscious and fashion-savvy consumers to opt for sustainable fashion choices.
2. Eyewear - Creating eyewear from recycled materials like old skateboards, vinyl records, and bamboo not only provides a unique fashion statement but also promotes sustainability.
3. Sustainability - Sustainability is not just a trend but also a way for businesses to contribute to a better environment, reduce waste, and create a positive impact on communities.
4 Featured, 35 Examples:
345,710 Total Clicks
Date Range:
Jun 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
