The ThirdLove App Helps to Measure Bra Size from Selfies
Laura McQuarrie — November 12, 2013 — Fashion
'ThirdLove' is an app that helps to measure bra size, based on a few pictures taken of the user in a form-fitting shirt. Based on these images, the app is able to use computer vision, which examines objects the way a human eye does.
Although there are many bra sizes designed to suit a range of figures, many women still end up wearing a bra that does not give them the right kind of support or fit. ThirdLove's measurement system calculates its own custom sizes, which have been hugely successful with its consumers.
Once a user's measurements are calculated, bra shoppers are able to further customize their bra order with different styles, colors, decoration and straps.
Although there are many bra sizes designed to suit a range of figures, many women still end up wearing a bra that does not give them the right kind of support or fit. ThirdLove's measurement system calculates its own custom sizes, which have been hugely successful with its consumers.
Once a user's measurements are calculated, bra shoppers are able to further customize their bra order with different styles, colors, decoration and straps.
Trend Themes
1. Bra Size Measuring Apps - The rise of apps using computer vision to measure bra size creates opportunities for companies to improve the accuracy and convenience of bra shopping.
2. Customized Bra Sizing - ThirdLove's success with its customized bra sizing indicates an opportunity for companies to offer more personalized sizing options for consumers.
3. Augmented Reality Bra Fitting - The use of augmented reality technology for virtual bra fittings creates opportunities for companies to provide more immersive and convenient shopping experiences for consumers.
Industry Implications
1. App Development Industry - The development of bra size-measuring apps presents opportunities for companies in the app development industry to create similar products or partner with existing companies.
2. Fashion Industry - The success of ThirdLove's customized sizing system highlights the potential for disruption and innovation in the fashion industry's approach to sizing and fit.
3. Retail Industry - The use of augmented reality technology for virtual bra fittings and customization creates opportunities for retailers to improve the in-store and online shopping experience for consumers.
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