This Ad Shows a Guy & a Girl in a Movember Moustache Competition
Laura McQuarrie — November 17, 2014 — Marketing
References: facebook & adsoftheworld
While growing a Movember moustache is typically an event that's left for the guys, this cute commercial from Aussie Hair shows how women can get in on the action too.
In the video, the guy sports different moustache styles and the woman is able to keep up with a variety of facial hair styles that she's created with only her hair. Although it seems like this is all happening in succession, the changing book titles seem to suggest that this is happening over time, in order to give the guy a chance to grow out more facial hair.
In order to get "Mo Sistas" involved in the movement, Aussie Hair has dubbed this the "Misstache" and is encouraging women to create their own. 'The Mo Off' is Aussie Hair's way of announcing its place as a partner of Movember, supporting a variety of men's health issues.
In the video, the guy sports different moustache styles and the woman is able to keep up with a variety of facial hair styles that she's created with only her hair. Although it seems like this is all happening in succession, the changing book titles seem to suggest that this is happening over time, in order to give the guy a chance to grow out more facial hair.
In order to get "Mo Sistas" involved in the movement, Aussie Hair has dubbed this the "Misstache" and is encouraging women to create their own. 'The Mo Off' is Aussie Hair's way of announcing its place as a partner of Movember, supporting a variety of men's health issues.
Trend Themes
1. Misstache Movement - There is a trend of encouraging women to create their own unique 'Misstache' and support men's health causes during Movember.
2. Gender-neutral Beauty - The trend of incorporating traditionally gendered elements (like moustaches) into beauty campaigns can create an inclusive and welcoming brand image.
3. Virtual Photo Filters - The rise of virtual photo filters could lead to the development of apps that enable users to create and share their own unique Movember-inspired looks.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can capitalize on the trend of gender-neutral beauty campaigns and create their own inclusive Movember-inspired products.
2. Social Media and Influencer Marketing - Social Media platforms and Influencer Marketing firms interested in collaborating with Movember initiatives can introduce branded photo filters and other ways for users to participate in Misstache during campaigns.
3. Technology and App Development - The rise of virtual photo filters can inspire tech companies to develop apps that offer a seamless and immersive experience for making, sharing and competing Movember-inspired looks.
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