The Air Jordan 6 Low White Infrared Hits Stores July 4th
Vasiliki Marapas — July 3, 2015 — Fashion
References: nike & highsnobiety
The fourth of July is an important date for many -- it marks the adoption of the Declaration of Independence -- but it's about to become even more special for sneaker fans. Specifically, the Air Jordan 6 Low 'White Infrared' is set to drop on American Independence Day. How patriotic of the Jordan brand! It's also just in time for a summer release.
The new White Infrared shoe features a white leather upper and black lowlights, modeling itself after the original high-top design of the Air Jordan 6 White Infrared. Sticking with the theme, this new variation of the classic shoe includes 'Infrared 23' accents midsole, while the translucent outsole is adorned with the Jumpman logo.
American sneaker fans everywhere, rejoice!
The new White Infrared shoe features a white leather upper and black lowlights, modeling itself after the original high-top design of the Air Jordan 6 White Infrared. Sticking with the theme, this new variation of the classic shoe includes 'Infrared 23' accents midsole, while the translucent outsole is adorned with the Jumpman logo.
American sneaker fans everywhere, rejoice!
Trend Themes
1. Patriotic Sneaker Releases - Opportunity for retail brands to take advantage of national holidays by releasing limited edition collections.
2. Heritage-inspired Sneaker Designs - Opportunity for sneaker manufacturers to tap into the nostalgia trend by creating designs that pay homage to iconic sneaker designs from the past.
3. Limited Edition Sneaker Culture - Opportunity for sneaker collectors to expand their collections with highly coveted limited edition designs released on a seasonal or holiday basis.
Industry Implications
1. Sportswear Retail - Opportunity for sportswear retailers to release limited edition collections in line with seasonal or holiday milestones to increase brand engagement and sales.
2. Sneaker Manufacturers - Opportunity for sneaker manufacturers to experiment with heritage-inspired designs and seasonal limited edition releases to boost brand recognition and sales.
3. Collectible Sneaker Marketplace - Opportunity for collectible sneaker marketplaces to capitalize on the hype surrounding highly coveted limited edition releases, creating a new niche market for collectors.
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