Ralph Lauren's Olympic Uniforms Celebrate the Brand's American Heritage
Katherine Pendrill — May 27, 2016 — Fashion
References: ralphlauren & ralphlauren
Ralph Lauren recently unveiled its Olympic gear for the upcoming summer games. With designs inspired by vintage Olympic uniforms and details that allude to the brand's proud American heritage, the Ralph Lauren collection provides a stylish way for consumers to show their support for team USA.
Ralph Lauren's Team USA collection consists of a variety of America-made garments, shoes and accessories featuring patriotic designs. Most of the clothing is white, with red and blue accents that mimic the colors of the American flag. Each piece is also branded with the company's iconic Polo emblem in the same three shades, providing a subtle nod to the Ralph Lauren's American roots. Beyond the clothing, the collection also include bracelets, pins and hats that help consumers add an extra touch of Americana to their ensemble.
With a patriotic color scheme and heritage-inspired designs, Ralph Lauren's Team USA collection serves as a stylish way for consumers to show their support for American companies and the country's Olympic athletes.
Ralph Lauren's Team USA collection consists of a variety of America-made garments, shoes and accessories featuring patriotic designs. Most of the clothing is white, with red and blue accents that mimic the colors of the American flag. Each piece is also branded with the company's iconic Polo emblem in the same three shades, providing a subtle nod to the Ralph Lauren's American roots. Beyond the clothing, the collection also include bracelets, pins and hats that help consumers add an extra touch of Americana to their ensemble.
With a patriotic color scheme and heritage-inspired designs, Ralph Lauren's Team USA collection serves as a stylish way for consumers to show their support for American companies and the country's Olympic athletes.
Trend Themes
1. American-patriotism Fashion - Brands can create designs that reflect national pride and heritage for consumers who display affinity to their country.
2. Sports Apparel Innovation - Companies can foster new materials or approaches to sports gear that increase comfort and performance of athletes during international competitions.
3. Eco-friendly Sports Gear - There is an opportunity to create sports apparel that has a less negative impact on the environment or that recycles materials avoiding the generation of waste.
Industry Implications
1. Fashion - Fashion brands can create fashion designs that reflect national pride or heritage to make consumers feel connected to their country.
2. Sports - Sports firms can create new materials or approaches to sports gear to increase comfort and performance when athletes compete in international competitions.
3. Sustainable Manufacturing - There is an opportunity to use recycled products or materials and eco-friendly practices to manufacture sports gear, reducing its impact on the environment.
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