Cosmetic and fashion brands aim to reduce micro plastics in the ecosystem
Trend - Brands in the cosmetic and fashion industries are aiming to reduce microplastic pollution with products and policies that avoid its use. This shift comes as microplastics are being shown as significant ocean pollutants, and end up being consumed by animals and humans alike and harmfully impacting their health.
Insight - As consumers become more aware of some of the lesser known ways that excess consumption has impacted the environment, they’re drawn to brands that offer a strong commitment to these same causes. With climate change’s impact looming on consumers’ future, they’re increasingly concerned with both the micro and macro lifestyle changes they can make to reduce the projected consequences.
Insight - As consumers become more aware of some of the lesser known ways that excess consumption has impacted the environment, they’re drawn to brands that offer a strong commitment to these same causes. With climate change’s impact looming on consumers’ future, they’re increasingly concerned with both the micro and macro lifestyle changes they can make to reduce the projected consequences.
Workshop Question - How could your brand empower consumers to shop sustainably?
Trend Themes
1. Sustainable Packaging Solutions - Brands are prioritizing sustainability by reducing plastic and material waste, favoring eco-friendly materials and reusable containers, and implementing in-store bars that offer product refills.
2. Biodegradable and Eco-friendly Cosmetics - Brands are introducing biodegradable, eco-friendly cosmetic solutions in response to the negative impact of microplastics on the environment and as consumers look for sustainable alternatives.
3. Repurposing and Reducing Waste - Retailers are reducing waste by repurposing beauty products past their best before date and by removing microplastic glitter in cosmetics to combat against the mass amount of plastic waste being produced.
Industry Implications
1. Sustainable Packaging - The sustainable packaging industry can provide innovative alternatives to plastic containers and also offer biodegradable packaging solutions.
2. Cosmetics and Personal Care - The cosmetics and personal care industry can develop more biodegradable and eco-friendly formulations and also integrate ethical and sustainable practices into their production processes.
3. Retail - The retail industry can reduce waste by repurposing expired beauty products and also by introducing initiatives that promote sustainability and reducing environmental impact.
