The Adidas Solar Hu Collection Features East African Flag Designs
Justin Lam — November 19, 2018 — Fashion
Designed by musician and fashion designer Pharrell Williams in collaboration with Adidas, the Solar Hu collection showcases brightly colored athletic clothing and sneakers that take influence from East African flags. The collection is fairly limited in items, consisting of just a single style of trainer and eight pieces of clothing but each of the items in the collection is sure to immediately catch the eye of any athletic wear aficionado.
The decision to draw on the flags of East Africa came from William's observation of the continent as "beautiful" and "the origin of civilization." All of the pieces in the collection focus on gear for runners as the Solar Hu collection honors the history of long-distance running in the region. The Solar Hu collection also serves as a tool to celebrate the fact that we are all connected.
The decision to draw on the flags of East Africa came from William's observation of the continent as "beautiful" and "the origin of civilization." All of the pieces in the collection focus on gear for runners as the Solar Hu collection honors the history of long-distance running in the region. The Solar Hu collection also serves as a tool to celebrate the fact that we are all connected.
Trend Themes
1. African-inspired Athletic Wear - Creating athletic wear and sneakers inspired by East African flags presents an opportunity for the fashion industry to tap into the growing demand for culturally diverse and inclusive designs.
2. Limited Edition Collections - The release of limited edition collections, like the Adidas Solar Hu collection, creates a sense of exclusivity and urgency among consumers, driving increased demand and sales.
3. Cultural Appreciation in Fashion - Collaborations that celebrate cultures, such as Pharrell Williams' collaboration with Adidas, offer an opportunity for the fashion industry to promote diversity and inclusivity, while attracting a wider audience.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of African-inspired athletic wear to expand their product offerings and appeal to a more diverse customer base.
2. Sports Apparel - The sports apparel industry can capitalize on the demand for culturally inspired designs by incorporating elements from different regions and countries into their collections.
3. Footwear - The footwear industry can explore collaborations with artists and designers to create limited edition sneakers that showcase cultural influences, attracting collectors and fashion enthusiasts.
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