Lush Cosmetics Debuts the New Ghost In The Dark Soap
Grace Mahas — October 7, 2019 — Fashion
Get into the spirit of Halloween this October with Lush Cosmetics new line of paranormal skincare products including its new 'Ghost In The Dark' soap. This "phantasmic foamer" boasts an unusual quality -- its ability to glow in the dark, ensuring you can always find it.
The Ghost In The Dark soap features a number of organic ingredients to give users a luminous glow including Fair Trade Organic Cocoa Butter, Extra Virgin Coconut Oil, and Lemongrass Oil -- to name a few. Combined, these ingredients will leave consumers feeling clean and refreshed without over-drying their skin.
To use the ghost-themed soap product, simply wet the bar, lather and apply the suds to the desired areas and rinse away.
The Ghost In The Dark soap features a number of organic ingredients to give users a luminous glow including Fair Trade Organic Cocoa Butter, Extra Virgin Coconut Oil, and Lemongrass Oil -- to name a few. Combined, these ingredients will leave consumers feeling clean and refreshed without over-drying their skin.
To use the ghost-themed soap product, simply wet the bar, lather and apply the suds to the desired areas and rinse away.
Trend Themes
1. Glow-in-the-dark Skincare - Opportunity for innovation in creating more skincare products that glow in the dark, catering to consumers who enjoy unique and playful experiences.
2. Organic Ingredients - Opportunity to develop new organic skincare products with ingredients like Fair Trade Organic Cocoa Butter and Extra Virgin Coconut Oil that provide nourishing benefits for the skin.
3. Phantom-themed Products - Opportunity to create a range of skincare products with ghost or paranormal themes, appealing to consumers who are interested in novel and whimsical beauty experiences.
Industry Implications
1. Skincare - Disruptive innovation potential in the skincare industry by offering glow-in-the-dark skincare products that appeal to a younger, trend-conscious demographic.
2. Organic Beauty - Potential for disruption in the organic beauty industry by developing innovative skincare products that utilize organic ingredients known for their nourishing properties.
3. Novelty Beauty - Opportunity for disruptive innovation in the novelty beauty market by creating skincare products inspired by paranormal themes that offer a unique and fun twist to everyday routines.
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