All Things Hair's Guide to Pride Spotlights Eco-Friendly Glitter
Laura McQuarrie — May 31, 2019 — Fashion
References: allthingshair & campaignlive
In preparation for Pride Month, many people will be stocking up on colorflul, eye-catching beauty products and Unilever's All Things Hair is offering a first-timer's guide to Pride with a sustainable focus that features eco-friendly glitter. The guide spotlights VO5 hair glitter, which are just as colorful and sparkly as regular glitter products but set themselves apart for the fact that they are made from biodegradable plant cellulose. All Things Hair's guide to Pride shares a series of fun hair looks that can be created with the biodegradable hair glitter.
The All Things Hair campaign features transgender couple Jake and Hannah Graf who have plenty of tips to share on making the most of this year's celebrations of the LGBTQ+ community.
The All Things Hair campaign features transgender couple Jake and Hannah Graf who have plenty of tips to share on making the most of this year's celebrations of the LGBTQ+ community.
Trend Themes
1. Sustainable Beauty Products - Opportunity for beauty companies to develop eco-friendly alternatives to traditional glitter products.
2. Biodegradable Materials - Potential for industries to explore and adopt biodegradable materials for various products.
3. Inclusive Representation - Opportunity for brands to feature diverse individuals in their campaigns, promoting inclusivity.
Industry Implications
1. Beauty and Cosmetics - Innovative chance for beauty companies to create sustainable and biodegradable beauty products.
2. Fashion and Textile - Room for textile companies to develop eco-friendly materials, like biodegradable plant cellulose, for garments and accessories.
3. Advertising and Marketing - Opportunity to showcase diverse representation in campaigns, promoting inclusivity and attracting a wider audience.
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