HIDDEN N.Y. Taps aplasticplant for a New T-Shirt Collaboration
HIDDEN.NY has debuted a new outdoor collaboration in partnership with digital collective aplasticplant. The limited edition collection features two graphic T-shirt designs with HIDDEN.NY and APP co-branding across the heart and a "Hidden Plant" graphic on the rear. Playfully teased as "the best collab since Taco Bell and KFC," the HIDDEN.NY and APP collaboration aims to unite the fashion industry and foster organic relationships between designer and community.
“The hidden plant graphic stands as a symbol of the creativity and the immeasurable commitment put into developing our digital communities. Although it is intangible, it is the plant that we water the most," said a curator from aplasticplant.
The two-piece collection will be available online via HIDDEN PPF starting August 31 at 3 p.m. EST, and will be produced in limited quantities of 200 units for each design.
Image Credit: aplasticplant, HIDDEN N.Y.
“The hidden plant graphic stands as a symbol of the creativity and the immeasurable commitment put into developing our digital communities. Although it is intangible, it is the plant that we water the most," said a curator from aplasticplant.
The two-piece collection will be available online via HIDDEN PPF starting August 31 at 3 p.m. EST, and will be produced in limited quantities of 200 units for each design.
Image Credit: aplasticplant, HIDDEN N.Y.
Trend Themes
1. Co-branding Apparel - Businesses can disrupt fashion industry by collaborating with unexpected partners to create co-branded apparel.
2. Limited Edition Drops - Offering limited edition collections online creates a sense of urgency and scarcity that increases customer demand and can lead to a profitable business strategy.
3. Community Partnership Marketing - Partnering with digital communities, brands can foster relationships with customers and drive brand awareness.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can disrupt their traditional business models by embracing co-branded apparel and limited edition drops.
2. Digital Marketing - Digital marketing companies can partner with businesses to create community-driven marketing strategies that foster customer loyalty and engagement.
3. E-commerce - E-commerce retailers can increase sales and customer retention by offering limited edition drops that create a sense of urgency and exclusivity.
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