Eckhaus Latta Launches Its Inaugural NFT Collection, 'EL 10'
Niko Pajkovic — March 23, 2022 — Tech
References: hypebeast
Eckhaus Latta, a boutique American fashion label, has teamed up with the socially conscious cryptocurrency Ponyo Impact to launch its inaugural NFT collection dubbed 'EL 10.' The new digital-only fashion capsule also serves to celebrate the brand's 10th anniversary.
The new collection features a range of collectible NFTs, which feature 3D animations of ten real-life Eckhaus Latta looks taken directly from the brand's archives. The NFTs were created by the Seoul-based artist Leeseongil, who gave the digital models an alien-like quality by playing with their hairstyles, skin tones, eye colors, and more. In addition, the models are shown wearing the Eckhaus Latta pieces amidst a variety of dreamscape backgrounds, which were created by New York-based photographer KangHee Kim.
According to co-founder and designer Mike Eckhaus, deciding what pieces to include in the collection was a difficult and deeply personal undertaking.
"For us, it was trying to figure out pieces and looks that felt important to us on a personal level and what felt also Eckhaus Latta. It was an interesting editing process and thinking of how to have it be a mix of different things that we have explored over the past 10 years within our collections,” explained Eckhause in a recent press statement.
Image Credit: Eckhaus Latta
The new collection features a range of collectible NFTs, which feature 3D animations of ten real-life Eckhaus Latta looks taken directly from the brand's archives. The NFTs were created by the Seoul-based artist Leeseongil, who gave the digital models an alien-like quality by playing with their hairstyles, skin tones, eye colors, and more. In addition, the models are shown wearing the Eckhaus Latta pieces amidst a variety of dreamscape backgrounds, which were created by New York-based photographer KangHee Kim.
According to co-founder and designer Mike Eckhaus, deciding what pieces to include in the collection was a difficult and deeply personal undertaking.
"For us, it was trying to figure out pieces and looks that felt important to us on a personal level and what felt also Eckhaus Latta. It was an interesting editing process and thinking of how to have it be a mix of different things that we have explored over the past 10 years within our collections,” explained Eckhause in a recent press statement.
Image Credit: Eckhaus Latta
Trend Themes
1. Digital Fashion Nfts - The intersection of high fashion and blockchain technology presents an opportunity for creating unique and collectible digital fashion items.
2. NFT Collectibles - The trend of creating unique, one-of-a-kind items as NFTs presents new opportunities for creating and selling collectibles with scarcity and authenticity.
3. Virtual Fashion - The trend of creating virtual fashion not limited by physical constraints presents an opportunity for fashion designers and artists to explore new creative avenues for self-expression.
Industry Implications
1. High Fashion - The high fashion industry may explore the use of NFTs to create unique digital fashion items as a new revenue stream and avenue for creative expression.
2. Art & Collectibles - The art and collectibles industry can leverage the trend of NFTs to create and sell unique, one-of-a-kind items with authenticity and scarcity to collectors around the world.
3. Blockchain & Cryptocurrency - The blockchain and cryptocurrency industry is at the center of the NFT trend, providing the technological infrastructure for creating, buying, and selling unique digital items as assets.
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