Drink manufacturers are brewing ready-to-drink canned saké cocktails for convenience.
Trend - The international canned alcoholic beverage industry has adopted saké, a renowned Japanese alcohol variety, to offer new flavors to customers. These canned saké are sold as ready-to-drink mixed cocktails that are convenient, flavorful, and sweeter than other liquor-based beverages.
Insight - The low 13% - 17% alcohol content in saké combined with its strong, wine-like flavor make it an excellent choice for canned cocktails. Consumers continually seek new flavors for cocktails in order to enhance the at-home drinking experience, bringing it closer to the in-bar experience. Additionally, Millennial and Gen-Z consumers in the west are interested in global cultural flavors previously hard to find in North America, leading to manufacturers adopting saké as a primary ingredient.
Insight - The low 13% - 17% alcohol content in saké combined with its strong, wine-like flavor make it an excellent choice for canned cocktails. Consumers continually seek new flavors for cocktails in order to enhance the at-home drinking experience, bringing it closer to the in-bar experience. Additionally, Millennial and Gen-Z consumers in the west are interested in global cultural flavors previously hard to find in North America, leading to manufacturers adopting saké as a primary ingredient.
Workshop Question - How could your brand draw inspiration from other markets to diversify its products or services?
Trend Themes
1. Canned Alcoholic Beverages - Canned alcoholic beverages continue to gain popularity and diversity as manufacturers introduce ready-to-drink cocktails that offer convenience and novel flavors.
2. Global Cultural Flavor Adoption - Manufacturers are looking to capture the Millennial and Gen-Z markets by incorporating unique flavors from around the world, providing a taste of global culture
3. Fusion of Traditional Beverages - The fusion of traditional beverages reinvents and adds twist to classic drinks while satisfying the demand for innovative and unique refreshments.
Industry Implications
1. Beverage Industry - Incorporating unique and exotic flavors extracted from different cultures in traditional drinks can capture the attention of younger generations and attract new markets.
2. Ready-to-drink Industry - Offering ready-to-drink beverages in the form of convenience attracts consumers who are looking for refreshments that are easy to consume especially during outdoor activities or parties.
3. Packaging Industry - Novel, quirky, and playful packaging can create a unique drinking experience while also attracting aesthetically conscious customers who value branding.
