Taco Bell is Testing a New Cheesy Chipotle Chicken Flatbread
Colin Smith — August 24, 2022 — Business
References: tacobell & brandeating
Taco Bell announced that it is testing a new menu item, the 'Cheesy Chipotle Chicken Flatbread' at restaurants across Charlotte, NC. The item will be available for a limited time at prices that may vary by location, though the standard price for a single order is $3.99 while the item is available in a combo for $6.99.
The Cheesy Chipotle Chicken Flatbread includes grilled chicken, a thick chipotle sauce, Taco Bell's three-cheese blend melted throughout, and an additional topping of colored tortilla strips, which have become more popular at Taco Bell locations in recent months. The item is served as a traditional flatbread, meaning it resembles a pizza with a crust on the bottom and toppings on the top, as opposed to quesadillas from the restaurant, which are closed on the top as well.
Image Credit: Taco Bell
The Cheesy Chipotle Chicken Flatbread includes grilled chicken, a thick chipotle sauce, Taco Bell's three-cheese blend melted throughout, and an additional topping of colored tortilla strips, which have become more popular at Taco Bell locations in recent months. The item is served as a traditional flatbread, meaning it resembles a pizza with a crust on the bottom and toppings on the top, as opposed to quesadillas from the restaurant, which are closed on the top as well.
Image Credit: Taco Bell
Trend Themes
1. Cheese-filled Flatbreads - Restaurants can experiment with new ingredients to create unique flatbread options and tap into the growing demand for artisanal pizzas and flatbreads.
2. Colored Tortilla Strips - More restaurants can incorporate visually appealing toppings like colored tortilla strips to add excitement to their menu offerings and differentiate themselves from competitors.
3. Limited-time Offers - Restaurants can use limited-time offers like the Cheesy Chipotle Chicken Flatbread to test new menu items and create a sense of urgency for customers to try them before they're gone.
Industry Implications
1. Fast Food - Fast food chains can incorporate flatbread options like the Cheesy Chipotle Chicken Flatbread to cater to customers looking for a quick and convenient meal.
2. Casual Dining - Casual dining restaurants can experiment with unique flatbread options to add excitement to their menus and appeal to customers looking for a casual, yet elevated dining experience.
3. Food Delivery - Food delivery companies can partner with restaurants to offer limited-time menu items like the Cheesy Chipotle Chicken Flatbread exclusively through their platform, creating a competitive advantage in the crowded food delivery market.
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