Boson Protocol Turns to the Metaverse with the Launch of 'Portal'
Niko Pajkovic — August 13, 2021 — Business
References: bosonprotocol.io & prweek
Decentralized commerce platform Boson Protocol has announced that it will launch 'Portal,' a virtual marketplace with both real-world and metaverse applicability.
According to the company, this new platform will allow users to buy and sell both physical and metaverse products with a range of decentralized currencies. 'Portal' will include an event space, retail shops, installations, an arena, and a branded marketplace – ideally, all of which would be new ways for consumers and sellers to interact in a given metaverse. According to a press release issued by the company 'Portal' has ambitious aims of becoming a "virtual lifestyle, commerce, and cultural playground."
This exciting startup has raised $25.8 million in crowdfunding and aims to launch 'Portal' in a variety of future metaverses. Its sights are currently set on Decentraland, a decentralized virtual reality platform, as its jumping off point.
Image Credit: Boson Protocol
According to the company, this new platform will allow users to buy and sell both physical and metaverse products with a range of decentralized currencies. 'Portal' will include an event space, retail shops, installations, an arena, and a branded marketplace – ideally, all of which would be new ways for consumers and sellers to interact in a given metaverse. According to a press release issued by the company 'Portal' has ambitious aims of becoming a "virtual lifestyle, commerce, and cultural playground."
This exciting startup has raised $25.8 million in crowdfunding and aims to launch 'Portal' in a variety of future metaverses. Its sights are currently set on Decentraland, a decentralized virtual reality platform, as its jumping off point.
Image Credit: Boson Protocol
Trend Themes
1. Metaverse Commerce - The rise of decentralized commerce platforms in metaverses creates opportunities for new forms of retail experiences and interactions, fueled by cryptocurrency transactions.
2. Virtual Events and Marketplaces - The integration of physical and metaverse products in virtual marketplaces offers opportunities for creators and brands to monetize and engage with audiences in new and innovative ways.
3. Multiplatform Transactions - The ability for consumers to buy and sell goods and services across different metaverses and currencies creates opportunities for cross-border and cross-platform transactions facilitated by decentralized platforms.
Industry Implications
1. E-commerce - The development of VR-focused commerce platforms presents an opportunity for e-commerce retailers to access a new market and create immersive retail experiences using blockchain technology.
2. Cryptocurrency - The integration of decentralized currencies in virtual marketplaces creates an opportunity for cryptocurrency companies to expand their use cases and offer new payment options in the metaverse.
3. Virtual Reality - The rise of decentralized commerce in virtual reality and metaverse platforms create opportunities for virtual reality companies to create new commerce and engagement experiences, and expand their business models.
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