Brands campaign for policies addressing women's concerns in the workplace
Trend - Brands and charitable orgs are addressing how women's health can impact their employment. These brands are raising awareness about how PMS and menopause symptoms can impact one's ability to work, and campaigning for policies (like paid leave) that address this concern.
Insight - Brands are addressing gender discrimination through updated hiring practices, maternity leave, education, and pay equity. However, some of the challenges women face in the workforce are less outwardly visible--but have a significant impact nonetheless. Menstruation and menopause symptoms can impact performance and cause unintended gender gaps at work. Brands that address these concerns with paid leave and extended benefits create more supportive and (therefore productive) workplaces.
Insight - Brands are addressing gender discrimination through updated hiring practices, maternity leave, education, and pay equity. However, some of the challenges women face in the workforce are less outwardly visible--but have a significant impact nonetheless. Menstruation and menopause symptoms can impact performance and cause unintended gender gaps at work. Brands that address these concerns with paid leave and extended benefits create more supportive and (therefore productive) workplaces.
Workshop Question - How could your brand create a more supportive and equitable working environment?
Trend Themes
1. Brands Addressing Women's Health - Brands are raising awareness about how PMS and menopause symptoms can impact one's ability to work, and campaigning for policies (like paid leave) that address this concern.
2. Supportive Menopause Platforms - Elektra Health is a next-gen women's health platform that provides evidence-based education, care, and community for women experiencing menopause.
3. Recognition of Menopause in the Workplace - The UK Civil Service has signed the Menopause Workplace pledge, reinforcing their commitment to acknowledge and address the impact of menopause and provide active support to affected women.
Industry Implications
1. Beauty - Beauty brands like Vichy collaborate with women's networks to host menopause summits, creating opportunities for education and support in the beauty industry.
2. Healthcare - Next-gen women's health platforms like Elektra Health disrupt the healthcare industry by offering evidence-based education, telemedicine care, and community support for women experiencing menopause.
3. Government - The UK Civil Service's commitment to addressing menopause in the workplace sets an example for other government organizations to provide support and create open dialogue around this life stage.
5 Featured, 45 Examples:
41,800 Total Clicks
Date Range:
May 21 — Jul 23
Trending:
Mild
Consumer Insight Topics:
