Coffee brands offer sustainable at-home brewers and machines
Trend - Coffee brands have focused their sustainability goals to the pods and coffee grounds themselves, but some brands are now making machines and brewers that are also eco-friendly. Brewers are being made with low-power functions, recycled (and recyclable) materials, and extended lifespans.
Insight - As more consumers are introduced to convenient and effective eco-friendly alternatives to traditional products, they're more likely to value sustainability when searching for products they intend to use in the long term. Eco conscious consumers are looking for ways to steadily adopt a lifestyle that has minimal environmental impact--and seek out brands that make sustainable claims without asking consumers to change their habits and routines.
Insight - As more consumers are introduced to convenient and effective eco-friendly alternatives to traditional products, they're more likely to value sustainability when searching for products they intend to use in the long term. Eco conscious consumers are looking for ways to steadily adopt a lifestyle that has minimal environmental impact--and seek out brands that make sustainable claims without asking consumers to change their habits and routines.
Workshop Question - How could your brand better balance customers' desire for sustainable and convenient products?
Trend Themes
1. Eco-friendly Coffee Machines - Coffee brands are making machines and brewers with low-power functions, recycled materials, and extended lifespans to appeal to eco-conscious consumers.
2. Smart and Connected Coffee Systems - Coffee machines like Nestlé's Dolce Gusto NEO are being designed with smart features, smartphone connectivity, and customization options to enhance the user experience.
3. Sustainable Single-use Capsule Solutions - Coffee machines such as the Lavazza A Modo Mio Tiny Eco are now capable of preparing premium coffee using compostable single-use capsules, providing an eco-friendly alternative for consumers.
Industry Implications
1. Coffee Appliance Manufacturing - Coffee brands and manufacturers are focusing on developing eco-friendly machines and brewers with extended lifespans to appeal to environmentally conscious consumers.
2. Smart Home Technology - The integration of smart features, smartphone connectivity, and customization options in coffee machines presents opportunities for the smart home industry to enhance the overall user experience.
3. Sustainable Packaging - The introduction of compostable single-use coffee capsules in machines like the Lavazza A Modo Mio Tiny Eco highlights the increasing demand for sustainable packaging solutions in the food and beverage industry.
