Prescription delivery platforms target niche or underserved communities
Trend - As telehealth services make healthcare more accessible, some virtual care brands are targeting niche needs and underserved communities with prescription deliveries. These convenient services provide help those who face barriers to healthcare due to cultural and/or mobility limitations.
Insight - North American healthcare services are currently ineffective in providing all demographics with equal and adequate access to care. As more people acknowledge these barriers, more are also fighting for accessibility in healthcare--whether that's in transportation, costs, treatment or access. Healthcare brands expanding their virtual offerings help remove some of those barriers and provide more communities with equal access.
Insight - North American healthcare services are currently ineffective in providing all demographics with equal and adequate access to care. As more people acknowledge these barriers, more are also fighting for accessibility in healthcare--whether that's in transportation, costs, treatment or access. Healthcare brands expanding their virtual offerings help remove some of those barriers and provide more communities with equal access.
Workshop Question - Which underserved communities could your brand better serve, and how?
Trend Themes
1. Telehealth Accessibility - Telehealth services are targeting niche needs and underserved communities with prescription deliveries, removing barriers to healthcare access.
2. Inclusive Healthcare Campaigns - Partnerships between healthcare brands and LGBTQ+ organizations promote inclusivity and provide mature consumers with convenient healthcare solutions.
3. Reproductive Health Services - Birth control delivery services, such as Pandia Health, provide convenient access to free birth control and expand offerings to include STI screenings.
4. Expanding COVID Treatment Deliveries - Walgreens' free Paxlovid delivery service, in partnership with Uber and DoorDash, expands access to COVID treatment across the US through same-day medication delivery.
5. Convenient Prescription Deliveries - Amazon RxPass offers unlimited prescription deliveries, covering a range of common health conditions, providing convenience and cost-effective access to medications.
Industry Implications
1. Healthcare - Healthcare professionals can reference the trends in telehealth accessibility, inclusive healthcare campaigns, and reproductive health services to drive innovation and improve healthcare access.
2. Pharmaceuticals - The expanding COVID treatment deliveries and convenient prescription deliveries trends present disruptive innovation opportunities for pharmaceutical companies to improve medication access and delivery services.
3. E-commerce - E-commerce professionals can capitalize on the trends in telehealth accessibility and convenient prescription deliveries, leveraging technology to provide convenient healthcare and medication solutions.
