Graphene is being incorporated into bedding to increase durability
Trend - Graphene is becoming a notable material in active and outerwear, and brands that offer bedding are now exploring its benefits. Graphene's strength, combined with its antibacterial and thermoregulating benefits, make it especially useful for frequently used items like pillows and bedsheets.
Insight - The market for sleep health/wellness is growing, and bedding is an important aspect of adequate sleep for many consumers. With concerns like allergens, bacteria, and frequent use--people searching for bedding are looking to brands that offer materials that address these issues. Durability, hypoallergenic materials and thermoregulation are all key priorities, and brands that are investing in innovative solutions at mid-range prices are making the industry more competitive.
Insight - The market for sleep health/wellness is growing, and bedding is an important aspect of adequate sleep for many consumers. With concerns like allergens, bacteria, and frequent use--people searching for bedding are looking to brands that offer materials that address these issues. Durability, hypoallergenic materials and thermoregulation are all key priorities, and brands that are investing in innovative solutions at mid-range prices are making the industry more competitive.
Workshop Question - Which materials could your brand explore to create products with longevity?
Trend Themes
1. Graphene-infused Materials - Incorporating graphene into bedding materials offers durability, thermoregulation, and antibacterial properties.
2. Sleep Health and Wellness - The market for sleep health and wellness is growing, driving the demand for innovative bedding solutions.
3. Outdoor-friendly Products - Consumers are seeking durable and functional outdoor accessories, leading to the development of graphene-infused blankets.
Industry Implications
1. Bedding Industry - The bedding industry can explore graphene-infused materials to offer durable, hypoallergenic, and thermoregulating bedding solutions.
2. Sleep Health/wellness Industry - Companies in the sleep health/wellness industry can develop innovative bedding products to address consumer concerns like allergens, bacteria, and frequent use.
3. Outdoor Industry - The outdoor industry can tap into the growing demand for outdoor-friendly products by incorporating graphene into blankets and other accessories for increased durability and functionality.
