Institutions are appealing to students through sports and gaming programs
Trend - Esports continues to dominate the entertainment industry, and with the new opportunities in games, companies are racing to equip today’s students with the knowledge and experience needed to pursue a career in gaming. These initiatives include student esports leagues, esports management programs, and more.
Insight - As the global perception of gaming shifts, companies are recognizing how investing in educational esports initiatives can lead to increased interest in technology-driven careers. Esports encourages students to pursue further education and professions in STEM while also assisting them in developing new transferable and digital literacy skills. Additionally, providing students with an outlet to express their interests helps foster a mutually beneficial relationship with the educational institution.
Insight - As the global perception of gaming shifts, companies are recognizing how investing in educational esports initiatives can lead to increased interest in technology-driven careers. Esports encourages students to pursue further education and professions in STEM while also assisting them in developing new transferable and digital literacy skills. Additionally, providing students with an outlet to express their interests helps foster a mutually beneficial relationship with the educational institution.
Workshop Question - How can your brand connect with the habits of the Gen Z demographic?
Trend Themes
1. Educational Esports Initiatives - Companies are recognizing how investing in educational esports initiatives can lead to increased interest in technology-driven careers.
2. Student-tailored Esports Leagues - NACE Starleague has partnered with gaming education platform LeagueSpot to organize student tournaments and build a community for students interested in esports.
3. Esports Event Management Programs - The University of Sunderland has launched an esports event management degree program to equip students with the skills needed to pursue a career in esports event organization.
Industry Implications
1. Education - Investing in educational esports initiatives can lead to increased interest in technology-driven careers.
2. Sports - Student-tailored esports leagues provide opportunities for students to compete and build a community in the world of esports.
3. Events - Esports event management programs offer specialized education to students interested in organizing esports events.
