Microsoft's 'Hold' Security App Lets Users Feel Safe to Walk Home Alone
Cadhla Gray — August 14, 2015 — Tech
References: blogs.microsoft & refinery29
Microsoft's annual 'Hackathon' inspired a new personal security app that presents a solution for those fearful of walking home alone at night. The app is called 'Hold' and it provides users, many of whom will be women, a feeling of safety.
Oftentimes, when a person is scared to walk alone they would like someone to know where they're going and the route they'll be taking. 'Hold' responds to this desire by tracking the user's location and sending this information to a reliable friend. To add to this sense of safety, the wrist wearable also gently vibrates, generating a feeling that someone is there to hold your hand the whole way home.
The security app was the winner of the "Wearables" category and was created in the Hackathon's first annual sub-event, 'HackForHer'. This sub-event fills a gap existing in female-minded technology design and is sure to inspire countless creative solutions.
Oftentimes, when a person is scared to walk alone they would like someone to know where they're going and the route they'll be taking. 'Hold' responds to this desire by tracking the user's location and sending this information to a reliable friend. To add to this sense of safety, the wrist wearable also gently vibrates, generating a feeling that someone is there to hold your hand the whole way home.
The security app was the winner of the "Wearables" category and was created in the Hackathon's first annual sub-event, 'HackForHer'. This sub-event fills a gap existing in female-minded technology design and is sure to inspire countless creative solutions.
Trend Themes
1. Personal Security Apps - The development of personal security apps like Microsoft's 'Hold' presents opportunities for disruptive innovation in the technology industry.
2. Location Tracking - Incorporating location tracking features in personal protection apps opens up opportunities for disruptive innovation in the digital security industry.
3. Wearable Technology - The integration of wearable technology, such as wrist wearables that vibrate for added safety, offers disruptive innovation opportunities in the wearable tech industry.
Industry Implications
1. Technology - The personal security app trend can disrupt the technology industry by creating new opportunities for innovative software and hardware solutions.
2. Digital Security - The development of personal protection apps with location tracking features can create disruptive innovation opportunities in the digital security industry.
3. Wearable Tech - The integration of wearable technology in personal security apps presents disruptive innovation opportunities in the wearable tech industry.
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