The Kleenex x Isaac Mizrahi Collection Becomes Interactive Art
Jana Pijak — February 2, 2015 — Marketing
The Kleenex x Isaac Mizrahi 2014 collaboration collection was unveiled in a unique way. In celebration of the brand's 90 year anniversary, Kleenex teamed up with the respected fashion designer for their latest line of stylish tissue boxes. Inspired by these vibrant designs, workers built a giant LED tissue box installation that stunned travelers and sight-seers at New York's Grand Central Station.
The Kleenex x Isaac Mizrahi interactive cube transformed a Grand Central Station hallway into a gallery space. The installation featured projected images of designer Isaac's final designs.
This tissue box installation was unveiled by Kleenex brand representatives who were also joined by the designer himself. The structure was accompanied by four kiosks that gave visitors access to exclusive images, interviews and even contest entries for a $500 Kleenex shopping spree.
The Kleenex x Isaac Mizrahi interactive cube transformed a Grand Central Station hallway into a gallery space. The installation featured projected images of designer Isaac's final designs.
This tissue box installation was unveiled by Kleenex brand representatives who were also joined by the designer himself. The structure was accompanied by four kiosks that gave visitors access to exclusive images, interviews and even contest entries for a $500 Kleenex shopping spree.
Trend Themes
1. Interactive Installations - Disruptive innovation opportunity: Develop interactive installations that transform physical spaces into engaging experiences.
2. Collaborative Collections - Disruptive innovation opportunity: Collaborate with designers on special collections to create unique and stylish products.
3. Digital Engagement - Disruptive innovation opportunity: Utilize digital platforms to provide exclusive content and experiences to customers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion and technology to create immersive brand experiences.
2. Consumer Goods - Disruptive innovation opportunity: Integrate technology and design to bring new functionalities and aesthetics to everyday products.
3. Retail - Disruptive innovation opportunity: Enhance the retail experience through creative installations and digital engagement strategies.
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