The Collection from the UK Menswear Brand Interprets Multicultural Motifs
Riley von Niessen — August 24, 2016 — Fashion
References: grindlondon & highsnobiety
'Grind London,' a celebrated UK menswear brand, expanded its collection with a number of styles that are said to be made as a means of "representing the wonderful world of travel, the movement of people, attitudes, styles, and ideologies, and the integration of these in creating a multi-national-singular-lifestyle Utopia."
In order to make this clear, the UK menswear brand includes graphic prints that speak to a theme of global togetherness. In addition to this, it is sure to include enlarged descriptions of how the clothing was made, with the lining of one jacket shown to state "Japanese Materials," "Constructed in Thailand" and "Conceived in London."
The Grind London brand name is printed on many of the pieces as well, however a selection of others seem to feature no branding at all.
In order to make this clear, the UK menswear brand includes graphic prints that speak to a theme of global togetherness. In addition to this, it is sure to include enlarged descriptions of how the clothing was made, with the lining of one jacket shown to state "Japanese Materials," "Constructed in Thailand" and "Conceived in London."
The Grind London brand name is printed on many of the pieces as well, however a selection of others seem to feature no branding at all.
Trend Themes
1. Multicultural Menswear - The trend of incorporating multicultural motifs in menswear presents opportunities for brands to create unique and inclusive designs.
2. Travel-inspired Fashion - The trend of travel-inspired fashion allows brands to explore diverse influences and create clothing that represents a global mindset.
3. Global Togetherness Aesthetics - The trend of expressing global togetherness through graphic prints and inclusive designs offers brands a chance to create clothing that fosters a sense of unity.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of travel-inspired menswear to create unique collections that appeal to a global audience.
2. Textile and Materials - The textile and materials industry can capitalize on the demand for diverse materials and incorporate them into travel-inspired menswear designs.
3. Retail and E-commerce - The retail and e-commerce industries can showcase and promote travel-inspired menswear collections, catering to a growing market of fashion-forward consumers.
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