Jovana Prosenik Stars in Design Scene's 'Sporting Mode' Story
Jana Pijak — May 25, 2015 — Fashion
References: cynthiafrebour & designscene.net
Jovana Prosenik is a feminine sport vixen in Design Scene's latest editorial exclusive. The brunette beauty is styled in the season's hottest athletic staples that are hand-picked by Leonie Gwerder.
Photographer Cynthia Frebour captures the shoot that highlights feminine sportswear looks from labels that include Nike, Banana Moon and Adidas Originals among other names. In addition to layered workout clothing and logo-adorned swimwear, Jovana also poses with props like athletic equipment and towel accessories.
Hair styling for this photoshoot is courtesy of Raphael Mariage who works alongside beauty artist Mathilde Passeri. Together they create a look for model Jovana that is fresh-faced and transitional for both the gym or a busy day in the city or at the office.
Photographer Cynthia Frebour captures the shoot that highlights feminine sportswear looks from labels that include Nike, Banana Moon and Adidas Originals among other names. In addition to layered workout clothing and logo-adorned swimwear, Jovana also poses with props like athletic equipment and towel accessories.
Hair styling for this photoshoot is courtesy of Raphael Mariage who works alongside beauty artist Mathilde Passeri. Together they create a look for model Jovana that is fresh-faced and transitional for both the gym or a busy day in the city or at the office.
Trend Themes
1. Feminine Sportswear - Increasing demand for sportswear that combines fashion and femininity presents opportunities for innovative designs and collaborations between fitness and fashion brands.
2. Multi-functional Athletic Wear - As more people seek versatile clothing that can be worn both during workouts and in everyday life, there is a potential for innovative designs in convertible sportswear that caters to a range of activities and environments.
3. Athletic Accessories - The rise of athletic accessories such as towels, water bottles, and gym bags as fashion statements presents opportunities for collaborations between fitness and lifestyle brands to create stylish and functional gym accessories.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating athletic wear and accessories into their designs, catering to the growing demand for versatile and fashion-forward sportswear.
2. Fitness - Fitness brands have an opportunity to collaborate with fashion brands to create stylish multi-functional sportswear and accessories that cater to the needs of consumers and keep up with the latest trends in fashion.
3. Lifestyle - The growing trend of using athletic wear and accessories as fashion statements presents opportunities for lifestyle brands to collaborate with fitness brands to create stylish and complementary gym accessories that cater to consumers' needs and tastes.
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