Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste
Laura McQuarrie — April 29, 2021 — Lifestyle
References: mortonsalt & adweek
Morton Salt created a food waste AR app that helps people visualize the possibilities for items in the kitchen that seem past their prime for an intended purpose. Since 2016, reducing food waste has been an important cause for the brand and it ties in nicely with its product, which is used for flavoring and preservation.
The Erase Food Waste feature brings fruits and vegetables to life in augmented reality and users can choose recipes based on specific pieces of produce. For instance, there's the Staycation Smoky Paloma that makes the most of leftover grapefruit.
Morton CMO Denise Lauer says, "Our target consumer is a Millennial consumer. This is a unique way to reach them where they’re at in the kitchen, and really continue to modernize the experience that they have with the Morton brand.”
The Erase Food Waste feature brings fruits and vegetables to life in augmented reality and users can choose recipes based on specific pieces of produce. For instance, there's the Staycation Smoky Paloma that makes the most of leftover grapefruit.
Morton CMO Denise Lauer says, "Our target consumer is a Millennial consumer. This is a unique way to reach them where they’re at in the kitchen, and really continue to modernize the experience that they have with the Morton brand.”
Trend Themes
1. Food Waste AR - The use of AR technology in food waste reduction and recipe creation.
2. Sustainable Cooking - The emergence of kitchen tools and apps that promote sustainable cooking practices to reduce food waste.
3. Consumer Education - The need for more consumer education on the impact of food waste and practical solutions to reduce it.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage AR technology and create app tools that educate customers and promote their products through sustainable cooking practices.
2. Technology - Companies in the technology industry can develop and market AR-powered tools that promote sustainability and reduce food waste in kitchen practices.
3. Education - Educational institutions and programs can integrate food waste reduction and sustainable cooking practices as part of their curricula, helping to create a generation that is aware and mindful of the impact of food waste on the environment.
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