The Calgary Zoo 'Dinosaurs Alive' Exhibit Campaign is Scary
Luisa Amanda Gomes — June 18, 2010 — Marketing
References: calgaryzoo.org & advertlover
The Calgary Zoo 'Dinosaurs Alive' campaign will definitely have you shaking in your bones. Produced by advertising agency Trigger, which is based in Calgary, Canada, this print campaign will certainly have dinosaur lovers excited (either in delight or fear, depending on your bladder).
The dinosaurs for Calgary’s exhibit are so lifelike that the ads depict zookeepers using all sorts of precautions in maintaining them, although these dinos can’t possibly be real. The slogan then reads, “More real. More scary.”
They’re so scary that the keepers even use long sticks to feed the herbivores!
The dinosaurs for Calgary’s exhibit are so lifelike that the ads depict zookeepers using all sorts of precautions in maintaining them, although these dinos can’t possibly be real. The slogan then reads, “More real. More scary.”
They’re so scary that the keepers even use long sticks to feed the herbivores!
Trend Themes
1. Realistic Dinosaurs - The trend towards creating hyper-realistic dinosaurs can offer opportunities for disruptive innovation in theme parks and museums, as well as educational applications.
2. Fear-based Advertising - The trend towards fear-based advertising can offer opportunities for disruptive innovation in industries such as marketing and entertainment.
3. Experiential Marketing - The trend towards creating experiential marketing campaigns, such as the Dinosaurs Alive exhibit, can offer opportunities for disruptive innovation in the advertising and events industries.
Industry Implications
1. Theme Parks - The trend towards hyper-realistic dinosaurs can disrupt the theme park industry by providing visitors with more immersive experiences.
2. Museums - The trend towards hyper-realistic dinosaurs can disrupt the museum industry by creating more engaging exhibits and increasing visitor interest.
3. Marketing and Advertising - The trend towards fear-based and experiential marketing can disrupt the marketing and advertising industry by creating more memorable and impactful campaigns.
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