Bikey is a Hybrid Urban Vehicle that Offers Maximum Safety
References: thedesignblog.org
Swiss designer Bilgi Karanhas has designed a hybrid urban vehicle, 'Bikey,' that offers safety and comfort. Bikey is both powered by human energy and electrical energy, which allows the rider to use it according to his/her requirements.
In addition, Bikey features a headlamp, central locking mechanism on the trunk lid and a linear pedaling system, which stabilizes the rider's posture. Completely eco-friendly, Bikey also has a single-seater design.
Implications - Youth consumers care deeply about alternative forms of transportation. This stems from the public dialogue around oil dependence and the values of the eco-movement that call for reducing carbon emissions. Companies should take this into account when pitching products to this group.
In addition, Bikey features a headlamp, central locking mechanism on the trunk lid and a linear pedaling system, which stabilizes the rider's posture. Completely eco-friendly, Bikey also has a single-seater design.
Implications - Youth consumers care deeply about alternative forms of transportation. This stems from the public dialogue around oil dependence and the values of the eco-movement that call for reducing carbon emissions. Companies should take this into account when pitching products to this group.
Trend Themes
1. Hybrid Vehicles - Companies can explore creating hybrid vehicles to offer eco-friendly and cost-effective transportation options.
2. Eco-friendly Transportation - Opportunities exist for companies to create and market alternative forms of transportation that cater to the values of the eco-movement and help reduce carbon emissions.
3. Safety in Transportation - Companies can focus on integrating safety features in transportation products to cater to safety-conscious consumers.
Industry Implications
1. Automotive - The automotive industry can incorporate hybrid technology and safety features in their vehicles to appeal to eco-conscious and safety-conscious consumers.
2. Bicycles - The bicycle industry can explore introducing hybrid technology and safety features in their products to offer a greater level of comfort, safety, and eco-friendliness.
3. Urban Mobility - Companies in the urban mobility sector can focus on enhancing safety features and introducing hybrid technology in their products to cater to eco-conscious and safety-conscious consumers.
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