The Harpers Bazaar Sesame Street Shoot Pays Tribute to Kids and Couturiers
Jacqueline Parrish — September 29, 2009 — Pop Culture
References: sesamestreet.org & iamchiq.fooyoh
In order to pay homage to the fortieth anniversary of a successful children's programing show, the Harpers Bazaar Sesame Street photo shoot paired up darling puppets with some of today's most respected high-end fashion designers.
The Harpers Bazaar Sesame Street shoot saw the likes of Diane Von Furstenberg in animated conversation with Big Bird, Oscar De Le Renta in a sharp suit next to a ball-gowned model surrounding garbage can resident Oscar the Grouch.
Implications - Combining humorous aspects with goods that are not usually viewed as being lighthearted and comedic is a great way to attract media and audience attention. Companies will benefit from appealing to a consumers sense of humor in order to sell a product due to the familiar and inviting nature of that advertising method.
The Harpers Bazaar Sesame Street shoot saw the likes of Diane Von Furstenberg in animated conversation with Big Bird, Oscar De Le Renta in a sharp suit next to a ball-gowned model surrounding garbage can resident Oscar the Grouch.
Implications - Combining humorous aspects with goods that are not usually viewed as being lighthearted and comedic is a great way to attract media and audience attention. Companies will benefit from appealing to a consumers sense of humor in order to sell a product due to the familiar and inviting nature of that advertising method.
Trend Themes
1. Children Street Couture - The fusion of high-end fashion with children's TV characters opens up opportunities for designers to target a younger demographic with unique, stylish designs.
2. Humorous High-fashion Collaborations - Collaborations between high-end fashion designers and unexpected partners, such as children's TV programs, creates buzz and can make a brand more approachable for consumers.
3. Nostalgic Marketing - Tapping into beloved childhood characters and television shows can create a sense of nostalgia and emotional connection with consumers, leading to more brand loyalty.
Industry Implications
1. Fashion - High-end fashion designers can innovate by collaborating with unconventional partners, such as children's TV programs, to tap into new markets and demographics.
2. Entertainment - Children's TV programs can innovate by partnering with high-end fashion designers to create unique and engaging content, potentially attracting a wider audience.
3. Advertising - Incorporating humor and nostalgia into advertising campaigns can create a memorable and emotional connection with consumers, potentially increasing brand loyalty and sales.
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