The Industrie No. 7 Personal Trainer Photoshoot Mimics Fitness
References: industrie.nowmanifest & fashionindustryarchive
The Industrie No. 7 Personal Trainer editorial offers a behind the scenes look at model Joan Smalls. While Smalls engages in training sessions on a regular basis, this is seldom the focus of fashion publications such as Industrie No. 7. The magazine has nonetheless reversed the status quo by displaying weights, rings and spin bikes to readers.
Stylist George Cortina made this sporty production all the more funky and fun with bright pink one piece suits, vibrant orange short shorts and leather undergarments. Despite some of the more functional elements at play, Cortina also incorporated color blocked heels and chunky jewelry on to the set, breaking with standard gym wear.
Hair expert Orlando Pita also stepped outside of the prototypical fashion box via oversize afros and buzzed cuts.
Stylist George Cortina made this sporty production all the more funky and fun with bright pink one piece suits, vibrant orange short shorts and leather undergarments. Despite some of the more functional elements at play, Cortina also incorporated color blocked heels and chunky jewelry on to the set, breaking with standard gym wear.
Hair expert Orlando Pita also stepped outside of the prototypical fashion box via oversize afros and buzzed cuts.
Trend Themes
1. Fashion Fitness Frenzy - The trend of blending fashion and fitness is an opportunity for fashion and fitness industries to collaborate and create functional yet stylish workout apparel and accessories.
2. Athletic Aesthetics - The trend of incorporating sports accessories and attire in fashion editorials is an opportunity for fashion brands to expand their offerings and appeal to a wider audience while promoting an active lifestyle.
3. Editorial Fitness Inspiration - The trend of publishing fitness-related editorials is an opportunity for fitness brands to reach new audiences and showcase the functionality of their equipment and training programs.
Industry Implications
1. Fashion - The trend of incorporating functional sports clothing and accessories into fashion editorials creates an opportunity for fashion brands to collaborate with fitness brands and create stylish yet functional workout apparel.
2. Fitness - The trend of blending fashion and fitness in editorials is an opportunity for fitness brands to expand their offerings to include functional yet stylish equipment and apparel and appeal to a wider audience.
3. Publishing - The trend of publishing fitness-related editorials is an opportunity for publishers to create content that inspires readers and promotes an active lifestyle, while also showcasing fitness and fashion brands.
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