The Elle Netherlands Wendelien Daan Photoshoot Displays Workout Scenes
References: elle.de & visualoptimism.blogspot
The Elle Netherlands January 2015 "De Start" editorial was produced by photographer Wendelien Daan. The series provides a nod to the many commitments to fitness that are made at the turn of the new year, hence model Stef Van Der Laan's aggressive poses in front of tracks and athletic nets.
Stylist Esther Coppoolse went along with this faux fitness set via thick sports bras, puffy vests and dark, thin tights. Given the sporty motifs present, Coppoolse also focused on footwear via her inclusion of chunky white running shoes and neon yellow kicks.
Posh, modern elements make these gym-appropriate ensembles suited to an assortment of settings. In addition to fitted jackets and crop tops were one piece suits and long jackets, pieces that are largely unexpected.
Stylist Esther Coppoolse went along with this faux fitness set via thick sports bras, puffy vests and dark, thin tights. Given the sporty motifs present, Coppoolse also focused on footwear via her inclusion of chunky white running shoes and neon yellow kicks.
Posh, modern elements make these gym-appropriate ensembles suited to an assortment of settings. In addition to fitted jackets and crop tops were one piece suits and long jackets, pieces that are largely unexpected.
Trend Themes
1. Faux Fitness Apparel - Opportunity for creating faux fitness apparel that combines stylish design with functional materials.
2. Sporty Motifs - Opportunity for integrating sporty motifs into fashion and accessories to cater to the growing athleisure trend.
3. Posh Gym Fashion - Opportunity to create posh and modern gym-appropriate ensembles suitable for various settings.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to offer faux fitness apparel as a new category.
2. Sportswear - Disruptive innovation opportunity for sportswear brands to incorporate sporty motifs into their designs and expand their market.
3. Fitness Accessories - Disruptive innovation opportunity for fitness accessory brands to create posh and modern gym accessories to complement the stylish gym fashion trend.
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