Dessert baking mixes are accommodating ketogenic diets
Trend - The rise of keto diets, which include high-fat, low-carb foods and beverages, has resulted in brands catering to individuals who subscribe to keto lifestyles. These include baking mixes for desserts, which tend to go against keto diets, and are now being made with low-carb ingredients.
Insight - As people become more dynamic in their approaches to health, they seek out brands that accommodate their increasingly specific needs and preferences when it comes to living well. Consumers are more accustomed to diverse options for alternative ingredients, and expect that most brands meet their more varied food and beverage preferences.
Insight - As people become more dynamic in their approaches to health, they seek out brands that accommodate their increasingly specific needs and preferences when it comes to living well. Consumers are more accustomed to diverse options for alternative ingredients, and expect that most brands meet their more varied food and beverage preferences.
Workshop Question - How is your brand prioritizing the growing diversity of dietary preferences?
Trend Themes
1. Keto Diets - As keto diets become more popular, brands are accommodating individuals who subscribe to keto lifestyles, such as baking mixes for desserts that are made with low-carb ingredients.
2. Low-carb and Keto-friendly Baking Mixes - More baking brands are creating low-carb and keto-friendly versions of dessert mixes, offering healthier and more diet-aware options to consumers who still want to enjoy sweet treats.
3. Alternative Ingredients - As consumers become more specific in their needs and preferences, they seek out brands that offer diverse options for alternative ingredients and innovative ways to satisfy their cravings while remaining health-conscious.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is beginning to create more products that cater to low-carb, keto-friendly, and paleo diets for consumers interested in alternative options for traditional dessert flavors.
2. Baking Industry - The baking industry is starting to expand their product lines to include low-carb, keto-friendly, and paleo baking mixes to appeal to consumers who follow such diets.
3. Sustainability and Eco-friendly Industry - Brands that incorporate sustainable ingredients, such as cricket protein, into their baked goods are appealing to eco-conscious consumers who want innovative protein sources that have a lower environmental impact than traditional animal protein.
