The Small Giants Cracker Bites are Made with Cricket Flour
Michael Hemsworth — October 9, 2020 — Marketing
References: eatsmallgiants & foodbev
The Small Giants Cracker Bites are a new range of snacks from the UK-based startup that are focused on delivering a tasty, satisfying experience that is crafted with unexpected ingredients. The crackers are made with 15% cricket flour that is reported to help achieve an umami flavor, while also increasing the protein level of the snack to nine grams for a 40 gram pack. The snack is also free from added sugar and has a well-balanced amount of fiber, and comes in three flavors including Tomato & Oregano, Turmeric & Smoked Paprika and Rosemary & Thyme.
Co-Founder and CMO Francesco Majno spoke on the new Small Giants Cracker Bites saying, "While people are starting to understand the reasons to include edible insects in their diet, they may be put off by the yuck-factor, but once people try our revolutionary snacks they love the taste and the taboo is broken. As attitudes towards edible insects are changing, we want to bring excitement, innovation and new consumers to the savory snacks market which has seen little change in recent years. 42% of British consumers are now willing to try eating insects. We’ve created a planet-positive insect-enriched snack that tastes great and offers a genuine alternative to those wanting to cut their consumption of animal-based foods and find an alternative source of protein.”
Co-Founder and CMO Francesco Majno spoke on the new Small Giants Cracker Bites saying, "While people are starting to understand the reasons to include edible insects in their diet, they may be put off by the yuck-factor, but once people try our revolutionary snacks they love the taste and the taboo is broken. As attitudes towards edible insects are changing, we want to bring excitement, innovation and new consumers to the savory snacks market which has seen little change in recent years. 42% of British consumers are now willing to try eating insects. We’ve created a planet-positive insect-enriched snack that tastes great and offers a genuine alternative to those wanting to cut their consumption of animal-based foods and find an alternative source of protein.”
Trend Themes
1. Edible Insects in Snacks - The use of edible insects in snack products is a rising trend, appealing to consumers seeking protein-rich and sustainable food options.
2. Alternative Protein Sources - The demand for alternative protein sources is growing, creating opportunities for innovative snacks made from cricket flour and other novel ingredients.
3. Changing Attitudes Towards Insects - Attitudes towards consuming insects as food are shifting, providing a market opening for insect-infused snacks that break the taboo and offer a unique taste experience.
Industry Implications
1. Snack Food Industry - The snack food industry can tap into the trend of edible insects and explore the development of insect-infused crackers and other snack products.
2. Alternative Protein Industry - The alternative protein industry can seize the opportunity to incorporate cricket flour and other novel ingredients into their product portfolios, catering to consumers seeking sustainable protein sources.
3. Sustainable Food Industry - The sustainable food industry can embrace the use of edible insects as a planet-positive solution to reduce reliance on animal-based foods, providing a range of insect-infused snacks for health-conscious and environmentally-aware consumers.
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