The Gâto Protein ‘n’ Cream Cookies are Vegan, Low-Carb and More
Michael Hemsworth — November 20, 2020 — Marketing
The Gâto Protein ‘n’ Cream cookies are the latest range of products from the brand that will provide consumers with a way to indulge their sweet tooth, while still keeping up with their dietary needs. The cookies are positioned as the world's first vegan product of its kind that's also low in carbs to make it well-suited to the needs of consumers on a high-protein diet. The range features four flavor options including Salted Caramel, Peanut Caramel, Chocolate Orange and Vanilla Cream.
Co-Founder Kim Lamza spoke on the new Gâto Protein ‘n’ Cream cookies saying, "At Gâto, we set out to bake the ultimate cookies and here they are: our childhood faves, but better for you and the planet. Our latest range is so exciting as it’s a world-first – a protein packed cookie with 70%+ less sugar and carbs versus similar biscuits. Our treats are also vegan and packed with natural ingredients – sweeteners are a no go for us. We’re thrilled to be launching our new Protein ‘n’ Cream range to Boots, it seems fitting as the Aberdeen Boots was the first to give me a summer job when I was back at school.”
Co-Founder Kim Lamza spoke on the new Gâto Protein ‘n’ Cream cookies saying, "At Gâto, we set out to bake the ultimate cookies and here they are: our childhood faves, but better for you and the planet. Our latest range is so exciting as it’s a world-first – a protein packed cookie with 70%+ less sugar and carbs versus similar biscuits. Our treats are also vegan and packed with natural ingredients – sweeteners are a no go for us. We’re thrilled to be launching our new Protein ‘n’ Cream range to Boots, it seems fitting as the Aberdeen Boots was the first to give me a summer job when I was back at school.”
Trend Themes
1. Low-carb Snacks - The rise of low-carb diets has created a market for protein-rich snacks that offer indulgence without breaking dietary needs.
2. Plant-based Protein - Veganism is becoming a mainstream lifestyle, leading to a demand for indulgent plant-based snacks that still offer a high protein content.
3. Clean Label Treats - Consumers want to feel good about what they eat, leading to a desire for clean label, natural ingredient snacks that offer indulgence without compromising health goals.
Industry Implications
1. Food and Beverage - There is an opportunity for the food and beverage industry to innovate by offering more low-carb, plant-based, and natural ingredient snacks that meet the demands of health-conscious consumers.
2. Fitness and Wellness - With the rise of low-carb and high-protein diets, the fitness and wellness industry can offer personalized meal plans and snack options to customers looking to achieve their dietary goals.
3. Online Retail - E-commerce platforms can offer a wider selection of low-carb, plant-based, and clean label snacks to consumers looking for convenience and accessibility.
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