Function of Beauty's Serum is Tailored to Suit Specific Needs & Goals
Laura McQuarrie — October 14, 2019 — Art & Design
References: allure & functionofbeauty
One of the newest haircare products from Function of Beauty is a hair serum that can be used not only to enhance shine, smooth frizziness and increase manageability but also provide other functional benefits as desired. The lightweight, vegan and cruelty-free hair serum is made with a nourishing blend of argan, jojoba, and sunflower oils, plus a few other natural ingredients to support a customer's specific hair needs or goals.
By answering a quick questionnaire, online shoppers are able to customize the formula of the hair serum based on their desire for more hydration, deep conditioning or volume, or less frizz, oil or brassy tones. The personalization process also involves the option of choosing a fresh or fruity scent depending on one's preferences.
By answering a quick questionnaire, online shoppers are able to customize the formula of the hair serum based on their desire for more hydration, deep conditioning or volume, or less frizz, oil or brassy tones. The personalization process also involves the option of choosing a fresh or fruity scent depending on one's preferences.
Trend Themes
1. Customized Haircare Products - The success of Function of Beauty's customized hair serum highlights the potential for personalized haircare products that can be tailored to individuals' specific hair needs and goals.
2. Vegan, Cruelty-free Products - The popularity of Function of Beauty's vegan and cruelty-free hair serum underscores the growing demand for ethical beauty products that use natural ingredients and avoid animal testing.
3. Questionnaire-based Personalization - Function of Beauty's successful use of questionnaires to personalize their hair serum suggests that more companies could use this method to better understand customer needs and preferences for their products.
Industry Implications
1. Beauty and Personal Care - The Beauty and Personal Care industry can capitalize on the trend of customized haircare products that cater to individuals' specific hair needs and goals.
2. Natural and Organic Beauty - The Natural and Organic Beauty industry can leverage the trend towards vegan, cruelty-free products that use natural ingredients, as demonstrated by Function of Beauty's hair serum.
3. Digital Marketing and E-commerce - The success of Function of Beauty's personalized hair serum highlights the opportunities for digital marketing and e-commerce companies to use questionnaires and customization to better understand and serve their customers.
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