Medik8's Clarity Peptides Serum Promotes the Look of "Glass Skin"
Laura McQuarrie — September 21, 2019 — Fashion
References: instagram & cosmeticsbusiness
Inspired by the demand for products that will help to create the look of perfected "glass skin" as seen in the realm of K-beauty, luxury beauty brand Medik8 launched a new Clarity Peptides serum. The product is useful for restoring stressed skin and helping consumers to achieve the look of skin so flawless that it appears almost translucent.
The Medik8 Clarity Peptides serum contains a blend of niacinamide and zinc that work together to clear blemishes, stimulate the production of collagen and rebalance sebum—which is essential for protecting the skin from the outside environment but an excess of sebum can contribute to acne, oily skin and more.
The lightweight, non-sticky serum also has the potential to be used as a makeup base, as it creates a flawless canvas for the application of cosmetics.
The Medik8 Clarity Peptides serum contains a blend of niacinamide and zinc that work together to clear blemishes, stimulate the production of collagen and rebalance sebum—which is essential for protecting the skin from the outside environment but an excess of sebum can contribute to acne, oily skin and more.
The lightweight, non-sticky serum also has the potential to be used as a makeup base, as it creates a flawless canvas for the application of cosmetics.
Trend Themes
1. Glass Skin Obsession - Create more complexion-based products that help consumers achieve glass skin, a flawless, almost translucent look.
2. Niacinamide & Zinc Skincare - Develop products that contain niacinamide and zinc, which clear blemishes, produce collagen and rebalance sebum to restore stressed skin.
3. Makeup-skincare Hybrid Products - Formulate makeup bases that double as skincare, to provide consumers with a lightweight, non-sticky serum that will protect their skin while creating a flawless canvas.
Industry Implications
1. Luxury Beauty - Identify the Luxury Beauty sector as a possible disruptor for creating new complexion-based products that achieve the glass skin look.
2. Skincare Industry - The Skincare Industry has an opportunity to create products that contain niacinamide and zinc, which are proven ingredients for restoring stressed skin.
3. Cosmetics Industry - The Cosmetics Industry can improve by formulating hybrid products that marry makeup and skincare, with qualities like lightweight, non-sticky serums that double as makeup bases.
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