Levi's Taps into Japanese Surf Culture for Spring/Summer Collection
References: levi & highsnobiety
Channeling aesthetic freedom and absolute comfort, Levi's Made & Crafted launches a breezy denim lookbook for its 2018 Spring/Summer capsule. The collection is characterized by denim trucker jackets, hoodies, psychedelic patterns and more pieces in lightweight fabrics.
The line pays homage to Levi's origin — California, and is "inspired by ocean scapes of the South Pacific," which are mimicked in the overall fluid cuts of the clothing. The denim lookbook shows off ripped and embroidered pieces, which add to the surf aesthetic of the Spring/Summer 2018 line-up. In addition, Levi's Made & Crafted utilizes traditional Japanese Shibori indigo dying finishes, which were used to embezzle and decorate the Spring/Summer 2018 collection. Lightweight and stylish, the pieces in the denim lookbook are perfect for hot summer days, seamlessly integrating themselves in the bright ambiance of summer.
The line pays homage to Levi's origin — California, and is "inspired by ocean scapes of the South Pacific," which are mimicked in the overall fluid cuts of the clothing. The denim lookbook shows off ripped and embroidered pieces, which add to the surf aesthetic of the Spring/Summer 2018 line-up. In addition, Levi's Made & Crafted utilizes traditional Japanese Shibori indigo dying finishes, which were used to embezzle and decorate the Spring/Summer 2018 collection. Lightweight and stylish, the pieces in the denim lookbook are perfect for hot summer days, seamlessly integrating themselves in the bright ambiance of summer.
Trend Themes
1. Surf-inspired Fashion Collections - Surf-inspired fashion collections can disrupt the fashion industry and offer a unique fashion experience for consumers.
2. Use of Shibori Indigo Dyeing Technique - The use of Shibori indigo dyeing technique can disrupt the textile industry and offer a traditional touch in modern fashion.
3. Lightweight Denim Fabrics - The use of lightweight denim fabrics can disrupt the denim industry and offer a comfortable alternative to traditional denim clothing.
Industry Implications
1. Fashion Industry - The fashion industry can adopt the surf-inspired fashion collections trend to cater to consumers looking for a unique fashion experience.
2. Textile Industry - The textile industry can adopt the use of Shibori indigo dyeing technique to produce traditional textiles with a modern touch.
3. Denim Industry - The denim industry can adopt the use of lightweight denim fabrics to cater to consumers who prioritize comfort while still wanting to look fashionable.
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