MAGIC STICK Returns with a Series of Collections for FW20
References: magicstick.stores.jp & hypebeast
MAGIC STICK introduces its latest drop for the Fall/Winter 2020 season and it is split into a variety of capsules with different overarching themes -- all of which are packed with eclectic streetwear designs. The staples this time around, are made from a technical flair in preparation for the colder seasons.
The collection breaks off into series including 'RESONATE AFRICA' -- this is full of vibrant palettes and traditional patterning. The "MS-TECH LABO' series is made in collaboration with Starter full of triple layering waterproof designs, and the '1K MILE WEAR' series made in collaboration with Wild Things features breathable outerwear designs. The widely expansive collection of seasonal apparel are rounded out with items such as semi-cropped trousers, mesh vests, and graphic tees.
Image Credit: MAGIC STICK
The collection breaks off into series including 'RESONATE AFRICA' -- this is full of vibrant palettes and traditional patterning. The "MS-TECH LABO' series is made in collaboration with Starter full of triple layering waterproof designs, and the '1K MILE WEAR' series made in collaboration with Wild Things features breathable outerwear designs. The widely expansive collection of seasonal apparel are rounded out with items such as semi-cropped trousers, mesh vests, and graphic tees.
Image Credit: MAGIC STICK
Trend Themes
1. Eclectic Streetwear - The eclecticism of streetwear is not just a trend, but an opportunity to disrupt the fashion industry by breaking the traditional fashion norms with innovative designs.
2. Technical Flair - Integrating technical fabrics and innovative design approaches in streetwear collections is a trend that can lead to disruptive innovation opportunities in the fashion industry.
3. Collaborations - Collaborating with other companies to create specialized capsules that cater to niche markets can lead to disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt traditional fashion norms by adopting the eclectic, innovative, and collaborative approach seen in MAGIC STICK's fall-ready collection.
2. Sports Apparel - The use of technical fabrics and innovative design approaches in streetwear collections, as seen in MAGIC STICK's MS-TECH LABO series, presents an opportunity for disruptive innovation in sports apparel.
3. Outdoor Apparel - Collaborating with other companies to create specialized capsules for niche markets, as seen in MAGIC STICK's 1K MILE WEAR series, presents an opportunity for disruptive innovation in the outdoor apparel industry.
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