This 'Toaster' Ad for LEGO Technic Encourages Child Creativity
Tana Makmanee — May 2, 2013 — Marketing
References: bestadsontv
This clever LEGO Technic ad by the agency JANDL Bratislava aims to encourage parents to find a more practical and less troublesome way for their kids to expand their creative imaginations.
The advertisement showcases a child sitting at a table with the complete contents of a toaster spread out in pieces right infront of him. The print ad demonstrates that children who are technologically inclined to fiddle and experiment with objects and equipment are bound to start taking appliances apart at home. Therefore, the LEGO Technic set is the perfect solution to engaging children's minds by offering a more convenient way to build and deconstruct items.
The marketing campaign aims to offer parents the solution to both occupying and mentally stimulating their children at home.
The advertisement showcases a child sitting at a table with the complete contents of a toaster spread out in pieces right infront of him. The print ad demonstrates that children who are technologically inclined to fiddle and experiment with objects and equipment are bound to start taking appliances apart at home. Therefore, the LEGO Technic set is the perfect solution to engaging children's minds by offering a more convenient way to build and deconstruct items.
The marketing campaign aims to offer parents the solution to both occupying and mentally stimulating their children at home.
Trend Themes
1. Child Creativity - Encouraging child creativity by promoting toy appliances that can be easily deconstructed and reconstructed.
2. Practical Learning - Promoting practical learning through games and toys that mimic real-life appliances and products.
3. STEM Education - Encouraging and teaching STEM education through the use of toy appliances and building sets.
Industry Implications
1. Toy - The toy industry can create innovative products that promote creativity and practical learning for children.
2. Education - The education industry can use toy appliances and sets to teach STEM education in a more hands-on way.
3. Marketing - The marketing industry can promote the benefits of practical learning and creativity through its campaigns and advertisements.
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