The 'James' Plate
Noora Abu Eitah — October 5, 2008 — Lifestyle
References: sternform.de
Andrea Grossfuss, the founder of Olaf Kiessling German studio Sternform, has designed a plate prototype named “James†that features a hole to hold wine glasses from its handle.
Due to its broad and unglazed edge, the plate is easy to grip with one hand. This is the perfect dishware for cocktail parties!
Implications - Products like this make it easier for consumers to combine two things they already love; as a result, they are bound to be popular. Today's modern consumer is a social butterfly who revels in entertaining friends and family. By making it more convenient for them to do so, companies are sure to benefit from these customers' continued business.
Due to its broad and unglazed edge, the plate is easy to grip with one hand. This is the perfect dishware for cocktail parties!
Implications - Products like this make it easier for consumers to combine two things they already love; as a result, they are bound to be popular. Today's modern consumer is a social butterfly who revels in entertaining friends and family. By making it more convenient for them to do so, companies are sure to benefit from these customers' continued business.
Trend Themes
1. Wine Glass Holding Dishes - Combining functionality and convenience, wine glass holding dishes offer a unique way for consumers to enjoy their favorite drinks while keeping their hands free.
2. One-handed Grip Plates - One-handed grip plates provide a practical solution for individuals who want to enjoy their food while mingling and socializing at parties and events.
3. Convenient Dishware for Entertaining - The rise of convenient dishware for entertaining reflects the growing trend of socializing and hosting events at home, presenting opportunities for innovative designs and solutions.
Industry Implications
1. Tableware Manufacturing - Tableware manufacturing companies can explore the production of wine glass holding dishes to meet the demand for functional and convenient dining solutions.
2. Hospitality and Events - The hospitality and events industry can incorporate one-handed grip plates into their offerings, providing a unique and practical dining experience for guests.
3. Kitchenware Retail - Kitchenware retailers can tap into the trend of convenient dishware for entertaining by offering a variety of one-handed grip plates to cater to the needs of social consumers.
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