The Sveid Way To Open Wine
Going Like Sixty — November 2, 2007 — Luxury
References: bornrich.org
Cork is cork. But if you spend $50,000 on a bottle of fine wine, you won't want to bring out your Cutter and Buck corkscrew. Sveid is offering a $100,000 instrument that is worthy. 18 carat gold - or platinum if you wish - and some odd hinges that are cast in gold. Your name engraved and a handsome wood box with a beautiful lining.
Implications - Now that the economic downturn has come and gone, consumers are less worried about their security and prosperity. A new breed of recently rich consumers are looking for new ways to express their wealth. Companies should cater to this demographic by offering luxury products that serve as status symbols.
Implications - Now that the economic downturn has come and gone, consumers are less worried about their security and prosperity. A new breed of recently rich consumers are looking for new ways to express their wealth. Companies should cater to this demographic by offering luxury products that serve as status symbols.
Trend Themes
1. Luxury Status Symbols - Companies can capitalize on the desire of recently rich consumers to express their wealth by offering luxury products that serve as status symbols.
2. High-end Wine Accessories - With the rise of expensive wines, there is an opportunity for companies to create high-end wine accessories, such as the $100,000 corkscrew, to cater to affluent consumers.
3. Customization and Personalization - Consumers are increasingly seeking personalized products, like the Sveid corkscrew with engraved names, and companies can meet this demand by offering customizable luxury items.
Industry Implications
1. Luxury Goods - The luxury goods industry can tap into the market of affluent consumers who are willing to spend exorbitant amounts on high-end products like the $100,000 corkscrew.
2. Wine and Spirits - The wine and spirits industry can explore the opportunity of creating exclusive, high-end accessories and tools for wine enthusiasts who are willing to invest in premium products.
3. Personalized Gifts - The personalized gifts industry can expand its offerings to include customized luxury items that cater to affluent individuals looking for unique and exclusive products.
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